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90 Items

SHOP ALL OUAI

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.
OUAI ShampooOUAI ConditionerOUAI TreatmentsOUAI FragranceOUAI BodyOUAI Scalp HealthOUAI Dry & Damaged HairOUAI Oily HairOUAI Thinning HairOUAI Frizzy Hair
OUAI Season Greetings From St. Barts Holiday Kit 2025

5 stars out of a maximum of 5

1

67.95€

OUAI Healthy Hair Is On The OUAI Holiday Kit 2025

63.45€

OUAI Merry On Melrose Holiday Kit 2025

37.95€

OUAI Detox Shampoo 300ml

4.71 stars out of a maximum of 5

359

31.60€

OUAI Scrub It All A-OUAI Holiday Kit 2025

41.45€

OUAI Wave Spray Full Size 177ml

5 stars out of a maximum of 5

1

29.95€

OUAI Wave Spray Travel Size 89ml

24.45€

OUAI Scalp Serum 60ml

4.5 stars out of a maximum of 5

117

54.20€

OUAI Super Dry Shampoo Full Size 127g - Cape Town

29.95€

Smooth Hair Routine (Anti Frizz + Hair Oil Travel)

5 stars out of a maximum of 5

2

29.95€

OUAI St. Barts Body Crème 212g

4.56 stars out of a maximum of 5

117

39.45€

OUAI St Barts Hair & Body Mist

4.22 stars out of a maximum of 5

58

29.95€

OUAI Super Dry Shampoo Travel Size 56g - Melrose Place

4.75 stars out of a maximum of 5

4

16.45€

OUAI Super Dry Shampoo Full Size 127g - Melrose Place

5 stars out of a maximum of 5

1

29.95€

OUAI Anti Frizz Creme Full Size 177ml

4.36 stars out of a maximum of 5

22

29.95€

Curly Hair Routine (Curl Creme + Leave in Conditioner)

62.45€

OUAI Super Dry Shampoo Travel Size 56g - Cape Town

16.45€

Detox & Treat Bundle (Detox Shampoo 300ml + Scalp serum 60ml)

87.45€

OUAI Detox Shampoo Jumbo Size with Pump 474ml

4.84 stars out of a maximum of 5

25

41.45€

OUAI Travel Detox Shampoo 89ml

4.33 stars out of a maximum of 5

3

13.95€

OUAI Leave In Conditioner 140ml

4.57 stars out of a maximum of 5

254

29.30€

OUAI Hair Oil 45ml

4.43 stars out of a maximum of 5

148

29.30€

OUAI Fine-Medium Hair Treatment Masque 236ml

4.61 stars out of a maximum of 5

76

38.40€

OUAI Fine Hair Shampoo and Fine Hair Conditioner Bundle

4.74 stars out of a maximum of 5

42

64.45€

OUAI Fine Hair Shampoo 300ml

4.37 stars out of a maximum of 5

99

31.60€

OUAI Curl Crème 236ml

4.17 stars out of a maximum of 5

58

31.60€

OUAI Medium Hair Conditioner 300ml

4.44 stars out of a maximum of 5

43

31.60€

OUAI Wanna Get A-Ouai Travel Kit

4.88 stars out of a maximum of 5

50

36.95€

OUAI Hair Oil Travel Size 13ml

4.71 stars out of a maximum of 5

28

15.80€

OUAI Medium Hair Shampoo and Medium Hair Conditioner Bundle

4.93 stars out of a maximum of 5

15

64.45€

OUAI Fine Hair Conditioner 300ml

4.61 stars out of a maximum of 5

46

31.60€

OUAI Leave In Conditioner Travel - 45ml

4.3 stars out of a maximum of 5

93

15.80€

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