DISCOVER PARËVA
Elevate your skincare routine and see tangible, visible results with Parëva™. Rooted in science-backed formulations and powered by patented Molecur 3 technology, Parëva™ creates a 3-step system that delivers clinically-crafted essentials packed with potent actives. With transparency at its core, the brand uses minimalist formulations and thoughtful, clear packaging to ensure you understand exactly what you’re applying.
MEET PARËVA’S FOUNDER
Beginning her career in tech, Smitha Roa co-founded a technologies company at just 24-year-old, winning her acclaim and recognition. With an engineering masters from the Birla Institute of Technology in Pilani, she transitioned into the beauty industry helping launch over 200+ beauty products across an array of well-known brands. In 2024, Smitha decided to launch her own brand— Parëva™, with the concept being thoughtful, transparent and innovative skincare products, all backed by science.
PARËVA’S F(ACTUALS)
With ingredient transparency a core pillar for Parëva™, the brand has created a document for each of its products called The (F)actuals. From a full breakdown of its ingredients to comprehensive formulation insights, ingredient details, testing data and transparency on sourcing and efficacy, The (F)actuals provide beauty lovers with the knowledge to be empowered by what they’re buying. What’s more, Parëva™ also discloses the exact percentages of its active ingredients meaning there are no vague claims but total formula breakdowns.
