CULT 51: REVERSE SIGNS OF AGEING IN 1 HOUR

From creators of the original, 'does everything' miracle {Night Cream} comes {Immediate Effects Serum} - a potent age-defying elixir with instantaneous, line-lessening impact. This is not another step in the now legendary 'one step' anti-ageing ritual - this is simply a quick fix (with cumulative benefit), for those who want to put their best face forward FAST.

Originally created to target those tell-tale signs of fatigue - crows feet, dark circles, puffiness and signs of sagging - Cult 51's {Immediate Effects Serum} proved to be so much more than just a phenomenal eye treatment. When applied to lines - whether fine, or the 'deep set expression' kind - this supercharged serum plumps, lifts, tones and tightens skin in 15 minutes - 1 hour - distilling the Night Cream's anti-ageing efficacy into a fast-acting topical face lift.

A total ego-saviour, when smoothed over clean face (and neck) this transforms your skin before your eyes - dramatically reducing visibility of creases and enhancing firmness by an astonishing avg. of 82% within one hour (as proven in clinical trials). A must-have when you need to pull a 'Superwoman' post-work/pre-dinner, or somehow look alive after an all-nighter.

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If you need convincing, apply to the back of one hand and after quarter of an hour, compare the two - you should see a tangible improvement in the texture and integrity of skin. As you can see from Lex's 'Before and After' (above) those little lines around her eyes and the nasolabial folds are noticeably softer - and her upper eyelids appear 'lifted'.

What's more, the 'Immediate Effects' also have long-term benefits - building on themselves to gradually improve skin's strength and elasticity. However, this is not for use instead of Cult 51's {Night Cream}; to use a dietary metaphor, {Night Cream} is the long-term healthy eating plan, while {Immediate Effects Serum} acts like that panicked, pre-holiday shrink wrap and 'cleanse' - it works. Fast. But can't substitute your daily 'Superfood' smoothie.

For the best results, use the two products in parallel - {Night Cream} every night (it's skin insurance!), with {Immediate Effects Serum} in the morning under moisturiser, or whenever you need a quick 'pick me up'. Got it? Any questions, just ask in the comments below...

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