Meet the French brand our editor's fallen for

Call yourself a Francophile? Join my club… simply say the word ‘brie’ and I’m weak at the knees, so imagine my joy when I learned we’d be launching {La Bouche Rouge Paris} – a brand with an ethical ethos as good as its beautiful, pared-back aesthetic *le swoon*.

Renowned for their luxe – and refillable – lipsticks, La Bouche Rouge are blazing a trail when it comes to their luxury line-up of thoughtful, sustainable make up. Bringing a soupçon of je ne sais quoi to your beauty routine, each product successfully marries traditional craft with contemporary tech to ensure it delights – and endures.Utilising fine leather off-cuts from the world-renowned Tanneries de Puy (they supply the likes of Hermes), La Bouche Rouge produce precious cases to house their replaceable bullets and balms. Think: heirloom creations designed to be treasured and hopefully passed through a family’s hands…

With vegan formulas, the nourishing lipsticks are jam-packed with pigment and come in a choice of three finishes, while the liners, mascara and shadows are equally stunning and ethically minded. So, whether you’re eager to emulate Brigitte or fancy yourself as a budding Noémie, equipped with {La Bouche Rouge} you’ll ooze savoir flair… no Parisian postcode required.LA CRÈME DE LA CRÈMEMarrying colour with skin care, the velvety {Matte Lipstick Refill} is packed with the creamiest pigment and finest botanical extracts that subtly plump for a pillow-lipped look. Or, if you fancy an elegant sheen, opt for {Satin}, which offers phenomenal payoff while cherishing lips with jojoba and squalane as well as conditioning shea to soften, protect and replenish.

Both can be housed in the stunning {Refillable Fine Leather Lipstick Case}, fashioned from ‘leftover’ leather to minimise waste (and eradicate any superfluous plastic). With its timeless design, robust hand-stitching, embossed LBR logo and choice of four colours (red, black, blue or ivory), the elegant case is a precious investment – not just a mini objet d’art, but in nurturing artisanal craftsmanship.98% natural, the {Lip Pencil} primes and defines without skipping or snagging – caring for lips as it counteracts feathering. Ideal for granting a smooth lip perimeter, ‘fill’ your lips in before lipstick to dial up the payoff and extend the staying power.

An industry first, {Le Sérum Noir Mascara} has a glass tube (and plant-fibre brush) while the formula lavishes lashes with nourishing waxes and organic oils. Perfect for natural length and au naturel volume *oh là là*.My final favourite? The {Highlighter} doubly housed in a sleek, slimline compact and grained leather case (bien sûr!). The buttery powder diffuses with ease to lend cheekbones and brow bones a soft focus glow – and there’s no risk of skin looking glittery… it’s the ‘French shrug’ of highlighting powders and I am here. for. it.DISCOVER LA BOUCHE ROUGE PARIS >>

Verity Douglas Writer and expert

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...

Meet the French brand our editor’s fallen for

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