Aveda Blonde Revival Purple Toning Shampoo 40ml

The pioneer of holistic beauty and inspired by the ancient art of Ayurveda, Aveda boasts a renowned range of high performance and sustainably sourced, plant-powered products that are not only vegan and cruelty-free but feature eco-friendly, recyclable packaging too. The brand's Blonde Revival Purple Toning Shampoo

Introducing Aveda's Blonde Revival Purple Toning Shampoo. Ideal for blonde, grey or naturally silver hair, this sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping.

When used with Blonde Revival Purple Toning Conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use. Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. While a blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning a feel of incredible softness to each strand. For additional nourishment, this luxe formula contains a conditioning blend of naturally derived emollients, jojoba, sunflower and macadamia nut.

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730)

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.

Apply to wet hair. Leave in 1-3 minutes.Rinse thoroughly. Follow with blonde revival™ purple toning conditioner .Toning results can vary.

TOP TIP: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.