We’re seeing a shift toward skinimalism — away from complex routines and toward masks powered by clinical-grade ingredients.

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From Baccarat Rouge 540 to Gentle Fluidity — meet the perfume maison rewriting the rules on signature scent.

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Coming soon: Hourglass’ April residency welcomes two new launches and an exclusive, limited-edition set to its lineup.

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CULT CURATES GOURMAND 2.0

Hourglass Ambient Lighting Edit Flushed Edit

82.80€

LANEIGE Glaze Craze Tinted Lip Serum - Rose Jam 12g

21.85€

LANEIGE Glaze Craze Tinted Lip Serum - Lavender Frosting 12g

21.85€

LANEIGE Glaze Craze Tinted Lip Serum - Black Plum Glaze 12g

21.85€

Glow Recipe LHA + AHA Exfoliating Toner Pads

31.05€

51.75€

Sunday Riley Tidal Deep Hydration and Plumping Serum 30ml

80.50€

Emma Lewisham Supernatural Crème Cleanser 100ml

55.20€

Ultra Violette Supreme Screen SPF 50+ Mini Mate 20ml

17.25€

Recommended Retail Price: 23.00€Current price: 18.40€

BRANDS OF THE MOMENT

MAC JOINS CULT

The artistry brand behind legendary lipsticks, culture-first campaigns and makeup moments that set the agenda.

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SKIN1004

A Korean skincare philosophy powered by Madagascar’s prized Centella asiatica — the formula for a devoted global following.

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THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

HIT REFRESH

LIVING PROOF

New and exclusive, the Style Refresh Mist gives that freshly washed feeling in seconds.

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FIRM BELIEVER

ALPHA-H

Stop the clock with Alpha-H's skin-rejuvenating Multi-Peptide Revitalise Serum - a potent, time-defying formula to tighten, tone and volumise.

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20% OFF

ICONIC LONDON

From luminous drops to a glistening mist, emulate your ever-glowing icons with 20% OFF the brand behind red carpet-radiance.

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MILK IT

INNISFREE

Meet the NEW Green Tea Ceramide Milk — Jeju-harvested green tea in a superlight, barrier-boosting toner that hydrates, plumps and leaves skin luminous.

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NEW LOOK UNLOCKED

KRAVE BEAUTY

It’s back and better – the Oil La La has been reformulated and now comes in newly revamped packaging.

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WELCOME TO THE CULT

MAC

From fleeting flirtations to lasting attachments, we’re shaped by MAC moments. It’s time for your next reinvention...

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CULT EXCLUSIVE

TOO FACED

Hit the sweet spot with The Chocolate Collection, now serving rich, brown-toned eye essentials and velvety powders, crafted with real cocoa powder for a sensorial finish.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.