101 GUIDE TO AUGUST&PIERS
Turning your space into a sanctuary,
Intrigued? Us too… That’s why here at Cult Beauty we caught up with founders (and brothers), August and Piers Campbell to talk about all things AUGUST&PIERS…
WHO IS AUGUST&PIERS
Born and bred in the UK, AUGUST&PIERS creates home fragrances built on its mantra ‘there is only one you’, which celebrates everyone’s individuality and honours the brilliance of all our quirks. “So, whoever you are and however you choose to express, the brand bows down and illuminates those unique differences.” explains August. “It’s our way of letting you know that you are recognised and appreciated for who you are.” adds
THE STORY BEHIND AUGUST&PIERS
“The idea of what would later become AUGUST&PIERS started as a conversation over a family lunch. At the time, Piers had been working at a promotional merchandising agency and was developing a race track candle for Gran Turismo. This inspired him to think about creating a range of scented candles for himself.” says August. Upon hearing this, August suggested they team up, using their complementary skill sets to create a range of scented candles for the luxury market. “So, with Piers’ background in product and high-end lighting design and my experience working in the advertising and the design industry, we began our journey to developing our eponymous brand.” adds August. Launching in 2020 with four debut scents, today the brand is renowned for personifying the world of fragrances – and we couldn’t be more pleased.
WHY DO AUGUST&PIERS’ USE CHARACTER SCENTS
Thriving off the unexpected, the duo pride themselves on characterising fragrances, making them personal and commemorative. “While developing AUGUST&PIERS, we noticed a trend in how many brands tended to name their candles and scented products. They either choose to name the products after a key ingredient, which we found a bit expected, a location, which we felt was overdone, or an abstract memory, which we liked but didn’t always feel relatable.” expresses Piers. After many mind-mapping sessions, the brothers had their lightbulb moment when they stumbled across the idea of using character names instead. “It felt celebratory and relatable, with candles being one of the most popular products to gift and self-gift, and with no one else on the market doing it, we ran with it. The process always starts with the character name. We then decided which scents we associate with the character and brief our perfumer to bring this to life through fragrance.” says August.
WHAT ARE AUGUST&PIERS’ SIGNATURE SCENTS
Where do we begin? With each fragrance family having a character of its own, the key to finding your favourite AUGUST&PIERS’ aroma is through uncovering which personality you’d like to acquaint yourself with. Not too sure which one to go for? Don’t worry, we’ve unpicked each character below so you can really get to know them – think of it as speed dating for scent.
MUSE
DARLING
SAINT
LIBERTINE
SOCIALITE
ECCENTRIC
So, there you have it… now you have everything you need to know about AUGUST&PIERS, all that’s left to do is decide which character you’d like to get to know first!
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Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
