From destigmatising taboo topics to taking an unapologetic approach to body and intimate care, it’s safe to say personal care is finally gaining the attention it deserves.
As we enter this new and liberating era, here at Cult Beauty we’ve got up close and personal with all areas of body care and putting our wellbeing back into our own hands. Whether you’re wondering what personal care is exactly, or what products will see you through your self care journey – we’ve got you covered.
WHAT IS PERSONAL CARE
In short, personal care focuses on your overall wellness and hygiene as well as your physical appearance. Powered by practices and products that help you to maintain and promote good health, it’s all about nurturing oneself. Encompassing a plethora of actions, personal care can refer to everything from basic bathing to microbe maintenance (supplements we’re looking at you).
WHAT ARE EXAMPLES OF PERSONAL CARE
INTIMATE CARE
It can’t be denied that intimate care has come a long way since it first entered the beauty scene. Don’t believe us? Just look at this historical timeline for proof. While the first advert for feminine hygiene products launched in the 1870s, it wasn’t until 1972 that period products were permitted to be advertised on television. Fast-forward to today and we’re proud to say that these wellness products are now championed as part our daily routines.
From oils and wipes to pads and tampons, each of these everyday essentials are packed with soothing ingredients that gently cleanse without disrupting your natural pH level. Plus, protecting your intimate areas from odour-causing bacteria, they work hard to keep inflammation, redness and irritation at bay.
SHOP ALL FEMININE HYGIENE >>> HAIR REMOVAL
Like all areas of beauty, hair removal is a personal choice, so – if you do decide to do it – it’s key to find which way works best for you and your skin. Whether you opt for waxing, shaving, laser or epilating, the prep and post care are just as important as the main event. By this we mean taking a steamy shower to soften the hair before removal, exfoliating the body to avoid ingrown hairs and shielding your skin’s surface with a moisturiser once all is complete.
SHOP ALL HAIR REMOVAL >>> ORAL CARE
Achieving and (most importantly) maintaining pearly whites, is no easy task – it takes a lifetime of care and commitment. However, with the right daily routine and products, optimum oral care can be a breeze.
Brushing, flossing, teeth whitening and rinsing with a mouthwash are just some of the easiest and most effective ways to accomplish healthy teeth and gums from home. While upgrading your toothpaste to ensure it contains fluoride helps to banish germs that can lead to tooth decay, flossing instantly stimulates your gums to remove plaque and reduce inflammation.
SHOP ALL ORAL CARE >>>
INGROWN HAIRS TREATMENTS
Otherwise known as the scourge of shavers, ingrown hairs occur when hairs grow back and curl into the skin following hair removal. Not only can they make skin itchy and irritated, they often appear as bumps, spots or whiteheads. And while for many it’s tempting to squeeze or pick them out, opting for an exfoliating treatment is a much more preventative and (less painful) process.
From lotions and oils to serums and scrubs, ingrown hair treatments come in all shapes, sizes and formulations. But one thing they all have in common – their purpose. Buffing the body to diminish dead skin cells, they stop pores from clogging while keeping skin soft, smooth and soothed.
SHOP ALL INGROWN HAIR TREATMENTS >>>DEODORANTS & ANTIPERSPIRANTS
Never understood the difference between antiperspirants and deodorants? Don’t sweat it, before we dive into why using the above benefits your personal care, here’s the best way to differentiate between the two.
Deodorants: formulated to eliminate odour (but not perspiration), they work by increasing your skin’s acidity to make it less attractive to bacteria.
Antiperspirants: filled with active ingredients, they temporarily block sweat pores to reduce the levels of perspiration that reaches your skin.
With that in mind, deciding on which one you would rather use will depend on your personal needs. Our suggestion? If you’re looking to primarily mask odour, opt for a deodorant. If you’re looking to fight against sweat, antiperspirant is the way to go.
SHOP ALL DEODRANT & ANTIPERSPIRANTS >>> BEST PERSONAL CARE PRODUCTS
Doing exactly what it says on the tin, Luna Daily’s The Everywhere Oil is designed to be used for every part of your body (we’re talking from your armpits and bikini line to your elbows and cuticles). Supercharged with eight natural oils, this multitasking marvel treats ingrown hairs, reduces redness and softens both your skin and hair. Now who said one product couldn’t do it all?
SHOP ALL LUNA DAILY >>>Refreshing and reviving, Megagbabe’s Rosy Pits Daily Deodorant keeps you smelling and feeling fresh all day long. Powered by natural enzymes, the water-based formula fuses willow bark, colloidal oatmeal and ferment filtrate to eliminate odour-causing bacteria, absorb wetness and soothe stressed-out skin. What’s more, it’s enriched with corn starch to keep your pits feeling dry for longer – no matter the temperature.
SHOP ALL MEGABABE >>>Taking the boredom out of dental hygiene, Marvis’ Travel Size Toothpaste Whitening in ‘mint’ gently cleanses and conditions both your teeth and gums. Freshening breath, removing plaque and preventing the discolouration of pearly whites, it boosts a burst of freshness with its tantalising taste. Plus, perfectly proportioned it’s ideal for popping into your suitcase so you can use it when home and away.
SHOP ALL MARVIS >>>Soothing your most sensitive areas, Fur’s Oil gently softens skin while clearing pores for fewer ingrown hairs. Laced with the brand’s signature blend of jojoba, grape seed, tea tree and clary sage oil, the featherweight formula mimics the body’s natural moisturising properties to hydrate and eliminates excess sebum to speed up the skin’s healing process.
SHOP ALL FUR >>>Just as sweet for your senses as it is your skin, DeoDoc’s Intimate Deowipes is the perfect partner for those who live life on-the-go. Created by a team of gynaecologists, each wipe is formulated with naturally moisture-absorbing cornstarch to gently remove moisture then saturated with hydrating olive oil, aloe vera and vitamin E to effectively cleanse and soothe your most intimate areas.
SHOP ALL DEODOC >>>
Now you have everything you need to know about taking pride in your personal care, it’s time to tailor your routine to embrace your self care journey from top to toe.
SHOP ALL PERSONAL CARE >>> 
