THE BEST VEGAN MAKE UP BRANDS TO ADD TO YOUR COLLECTION
More and more of us are choosing to live – or at least experiment with – a vegan lifestyle. While this predominantly involves diet and the way you dress, some of us also consider vegan make up and beauty products as a steppingstone to living a more holistic lifestyle.
But which are the best vegan make up brands? And what are the benefits of vegan make up ? Well, to help you reconsider your choices, here at Cult Beauty, we've collated a list of the best vegan make up brands – and why next time you need a new lipstick, eyeliner or concealer you might consider these cruelty-free alternatives.
BEST VEGAN MAKE UP BRANDS:
WHAT IS VEGAN MAKE UP
To consider a brand vegan, it must prove that it does not contain any animal derived ingredients or by-products in its formulations. At Cult Beauty, we use a third-party verification partner – Provenance who awards brands with Cult Conscious proof points if they meet the thresholds for a range of sustainability claims including being vegan. Provenance awards brands a Vegan Proof Point which means that the brand has shown that:
- The brand avoids all animal-derived ingredients including, but not limited to, beeswax, carmine, lanolin, collagen, keratin, silk, gelatin and chitin.
- None of its by products contain animal-derived ingredients.
- The brand continues to prove that they adhere to vegan approved practices periodically to maintain its certification.
WHAT ARE THE BENEFITS OF VEGAN MAKE UP
Aside from supporting companies that put the welfare of animals at the forefront of their formulas, there are also other benefits of vegan make up. Prioritising their sustainability impact on the environment, the best vegan make up brands tend to have a lower carbon footprint by emitting less greenhouses gasses into the atmosphere, they usually use fewer harsh ingredients and typically make more ethical choices about the ingredients that they use. They are also more innovative in their choices and usually craft formulations packed with botanical blends, plant-based pigments and more. The result? Products that not only perform well but nourish the skin too.
THE BEST VEGAN MAKE UP BRANDS
FENTY BEAUTY
Fenty Beauty by Rihanna is a trailblazer in the beauty space, not only for its inclusivity and broad range of shades but also for its commitment to being vegan and cruelty-free. Incorporating nourishing ingredients like shea butter, aloe vera and natural oils, the brand dreams up products that have respect for both your skin and the planet. But that’s not all, Fenty Beauty’s commitment to cruelty-free practices extends beyond the formulation, it also guarantees that none of its products are tested on animals, holding itself to high ethical standards in the development of its cosmetics.
TOO FACED
Too Faced is considered one of the best vegan make up brands as it ensures that its renowned range is formulated without the use of animal-based ingredients such as beeswax, carmine, lanolin and animal fats. Instead, the brand opts for high-quality plant-based alternatives like fruit extracts, plant-based oils and mineral pigments, allowing consumers to enjoy high-performance make up without compromising on its ethical standards.
TOWER 28 BEAUTY
Looking for vegan make up specifically designed for sensitive skin? Californian make up brand Tower 28 has your name all over it! As well as being vegan, all its make up products are designed with sensitive skin in mind. They’re made with high-quality, non-irritating ingredients (clean living is what the brand is all about), promising to deliver a dewy, glowing, California sun finish to your make up look.
19/99 BEAUTY
DANESSA MYRICKS
SWEED
WESTMAN ATELIER
Built on the belief that beauty should be clean, calm and balanced, Westman Atelier creates effortlessly, efficient make up that is blended with natural ingredients. Thoughtfully curated by Gucci Westman in the lab alongside the very best chemists, the brand strives to e 100% natural in everything it does and safely vets and approves all the ingredients it uses. Some of the key, vegan ingredients it incorporates into its formulas include plant-based oils and butters to provides hydrations and nourishment, carnauba wax and candelilla wax to give their formulas long-lasting wear and mineral pigments for ensure vibrant, natural colour.
MONIKA BLUNDER BEAUTY
RÓEN
VEGAN MAKE UP FAQs
Does 100% vegan mean cruelty-free?
Not necessarily. While products that are 100% vegan do not contain any animal-derived ingredients, this does not automatically mean that they are cruelty-free. For example, a product can be considered vegan but not cruelty-free if the company tests on animals. Similarly, a cruelty-free product can still be considered cruelty-free even if it contains animal derived ingredients (like beeswax, carmine or lanolin)
Is vegan make up actually vegan?
To ensure that the best vegan make up brands are actually vegan, it’s important to consider their sustainability claims and whether they have been checked. This is why here at Cult Beauty we have a third-party verification process with Provenance who makes those checks for us and ensures that what is considered vegan is proven to be exactly that.
What is the healthiest make up to wear?
The healthiest make up to wear are products that are free from harmful chemicals, made from natural ingredients and that are suitable for your skin type. Choosing products that are packed with antioxidants and vitamins is essential as these are gentle and non-irritating. It’s also important to consider formulas that are non-comedogenic, with some people considering mineral make up as the healthiest option.
MORE OF THE BEST VEGAN MAKE UP
And there you have it, a run down of the best vegan make up brands you can paint your face with, while simultaneously feeling good about the choices you’ve made...
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.