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THE BEST VEGAN MAKE UP BRANDS TO ADD TO YOUR COLLECTION

More and more of us are choosing to live – or at least experiment with – a vegan lifestyle. While this predominantly involves diet and the way you dress, some of us also consider vegan make up and beauty products as a steppingstone to living a more holistic lifestyle.

But which are the best vegan make up brands? And what are the benefits of vegan make up ? Well, to help you reconsider your choices, here at Cult Beauty, we've collated a list of the best vegan make up brands – and why next time you need a new lipstick, eyeliner or concealer you might consider these cruelty-free alternatives.

BEST VEGAN MAKE UP BRANDS:

WHAT IS VEGAN MAKE UP

To consider a brand vegan, it must prove that it does not contain any animal derived ingredients or by-products in its formulations. At Cult Beauty, we use a third-party verification partner – Provenance who awards brands with Cult Conscious proof points if they meet the thresholds for a range of sustainability claims including being vegan. Provenance awards brands a Vegan Proof Point which means that the brand has shown that:

  • The brand avoids all animal-derived ingredients including, but not limited to, beeswax, carmine, lanolin, collagen, keratin, silk, gelatin and chitin.
  • None of its by products contain animal-derived ingredients.
  • The brand continues to prove that they adhere to vegan approved practices periodically to maintain its certification.

WHAT ARE THE BENEFITS OF VEGAN MAKE UP

Aside from supporting companies that put the welfare of animals at the forefront of their formulas, there are also other benefits of vegan make up. Prioritising their sustainability impact on the environment, the best vegan make up brands tend to have a lower carbon footprint by emitting less greenhouses gasses into the atmosphere, they usually use fewer harsh ingredients and typically make more ethical choices about the ingredients that they use. They are also more innovative in their choices and usually craft formulations packed with botanical blends, plant-based pigments and more. The result? Products that not only perform well but nourish the skin too.

THE BEST VEGAN MAKE UP BRANDS

Now we understand a little bit more about what it means to be considered a vegan make up brand, let’s get into the fun stuff and get up close and personal with the best vegan make up brands on the market right now.

FENTY BEAUTY

Fenty Beauty by Rihanna is a trailblazer in the beauty space, not only for its inclusivity and broad range of shades but also for its commitment to being vegan and cruelty-free. Incorporating nourishing ingredients like shea butter, aloe vera and natural oils, the brand dreams up products that have respect for both your skin and the planet. But that’s not all, Fenty Beauty’s commitment to cruelty-free practices extends beyond the formulation, it also guarantees that none of its products are tested on animals, holding itself to high ethical standards in the development of its cosmetics.

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TOO FACED

Too Faced is considered one of the best vegan make up brands as it ensures that its renowned range is formulated without the use of animal-based ingredients such as beeswax, carmine, lanolin and animal fats. Instead, the brand opts for high-quality plant-based alternatives like fruit extracts, plant-based oils and mineral pigments, allowing consumers to enjoy high-performance make up without compromising on its ethical standards.

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TOWER 28 BEAUTY

 Looking for vegan make up specifically designed for sensitive skin? Californian make up brand Tower 28 has your name all over it! As well as being vegan, all its make up products are designed with sensitive skin in mind. They’re made with high-quality, non-irritating ingredients (clean living is what the brand is all about), promising to deliver a dewy, glowing, California sun finish to your make up look.

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19/99 BEAUTY

Tired of youthfulness being put on a pedestal? You’re not alone! 19/99 Beauty affirms that beauty is ageless.Whether you’re 19 or 99, the brand understands that you should be able to experiment with the latest make up trends, perfect statement looks and subvert expectations at every turn — who says graphic eyeliner is strictly for twenty-somethings, or that shimmer has an age limit? Its products harness only the best-vetted ingredients,think: comforting chamomile extract, softening rice powder and hydrating coconut water,making itsentire line vegan. But that’s not all, 19/99 Beauty also uses recycled and  recyclable materials wherever possible too! 

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DANESSA MYRICKS

Focusing on inclusivity and diversity, Danessa Myrickscreates multi-use must-haves that are powerfully pigmented and suitable whatever your skin tone. From innovative cream to powder foundations, balmy blushers and radiance-boosting skin tints, each cutting-edge essential sinks into your skin for runway ready finishes.What makes the brand unique is that it avoids beeswax, carmine, and lanolin, developing innovative complexes including its one-of-a-kind Moisture Complex of hyaluronic acid, glycerin and squalane to deliver long lasting hydrating to your complexion fora smoother, softer sign off. 

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SWEED

Gaining popularity for its vast range of lash lengthening mascaras, Sweedhas successfully emerged as a vegan beauty brand dedicated to blending efficacy with ease. Creating a range of 100% vegan and cruelty-free wands, serums, liners and more the brand now also includes lightweight finish powders, lipsticks, airy blushers.Let’s also not forgetitsiconic cluster lashes too – available in everything from barely there whisps to dramatically long flutters. 

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WESTMAN ATELIER

Built on the belief that beauty should be clean, calm and balanced, Westman Atelier creates effortlessly, efficient make up that is blended with natural ingredients. Thoughtfully curated by Gucci Westman in the lab alongside the very best chemists, the brand strives to e 100% natural in everything it does and safely vets and approves all the ingredients it uses. Some of the key, vegan ingredients it incorporates into its formulas include plant-based oils and butters to provides hydrations and nourishment, carnauba wax and candelilla wax to give their formulas long-lasting wear and mineral pigments for ensure vibrant, natural colour.

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MONIKA BLUNDER BEAUTY

Adored by the Hollywood elite, Monika Blunder Beauty has a fan base featuring everyone from Jessica Alba to Megan Fox and more. Made up of botanically infused, natural and effective formulas, this vegan make up brand combines modernity with function,empowering your everyday routines. Designed to be easy on both your skin and the environment, all of the brand's products are vegan and cruelty-free, and feature cutting edge blends of tapioca starch, cucumber extracts and rosehip oil... to name just a few. 

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RÓEN

Looking for luxe with a conscience? Enter RÓEN. Blazing its own unique trail through the beautysphere, this decadent line-up subscribes to the highest sustainability standards, using only the finest vegan ingredients to deliver multidimensional, luminous finishes. From the brand’s mesmerising eye palettescrafted with vegan approved mica to its luscious lip lacquerspowered by plant-based candelilla wax and more, every single one of its blends ensuresyouachievea statement sign offthat is effortless to achieve and powered by botanical blends. 

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VEGAN MAKE UP FAQs

Does 100% vegan mean cruelty-free?

Not necessarily. While products that are 100% vegan do not contain any animal-derived ingredients, this does not automatically mean that they are cruelty-free. For example, a product can be considered vegan but not cruelty-free if the company tests on animals. Similarly, a cruelty-free product can still be considered cruelty-free even if it contains animal derived ingredients (like beeswax, carmine or lanolin)

Is vegan make up actually vegan?

To ensure that the best vegan make up brands are actually vegan, it’s important to consider their sustainability claims and whether they have been checked. This is why here at Cult Beauty we have a third-party verification process with Provenance who makes those checks for us and ensures that what is considered vegan is proven to be exactly that.

What is the healthiest make up to wear?

The healthiest make up to wear are products that are free from harmful chemicals, made from natural ingredients and that are suitable for your skin type. Choosing products that are packed with antioxidants and vitamins is essential as these are gentle and non-irritating. It’s also important to consider formulas that are non-comedogenic, with some people considering mineral make up as the healthiest option.

MORE OF THE BEST VEGAN MAKE UP

And there you have it, a run down of the best vegan make up brands you can paint your face with, while simultaneously feeling good about the choices you’ve made... 

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Rina Teslica
Rina Teslica Writer and expert

Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.

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