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BEAUTY NEWS

LOSING MORE HAIR DURING THE WINTER? YES, IT HAPPENS…

Wide shot of model with brunette hair combing in the shower with her back facing the camera in a bathroom setting

Ah, winter! The season of sparkle, celebration, and… unfortunately hair thinning. Yes, it’s a thing… with the temperatures dropping, not only do your skin, lips and nails need extra care during the colder months, but your tresses too. Now, let’s get one thing straight: it’s totally normal to lose hair. In fact, most of us lose between 50 and 100 hairs each day… something my hair brush can certainly attest to.

But, during the colder months it’s likely you’ll find more of your strands around the house due to the dry winter air. Why? Scientifically speaking, the scalp microbiome is extremely delicate and has a low barrier function, meaning it has difficulty maintaining moisture, and is highly susceptible to temperature drops and lack of hydration. This damage can directly disrupt the hair growth cycle, causing thinning, shedding and breakage. Properly cleansing your scalp to remove impurities and nourish skin creates an environment that can then optimise the normal hair follicle function. Cue: the brand here to save your strands...

INTRODUCING ACT+ACRE

While certain lifestyle factors can’t be changed overnight, the right hair care treatments can start to rejuvenate, revitalise and renew thinning hair, both instantly and over time. That’s where Act+Acre come in. From seed to scalp, Act+Acre’s never-before-used Cold Processed system means they can harness a higher potency of their plant-powered goodness and abandon traditional heat-based production. Their goal is clear: science-backed skin care for your scalp, meaning reduced irritation and noticeable nourishment, otherwise known as the skinification of your hair and scalp.

While we've all been obsessed with masking and exfoliating our complexions, the skin below our strands have been watching and patiently waiting for their turn... which has (finally) arrived. Read on to find out what skin-loving hairoes from the brand we can’t live without this winter…

What better way to show your tresses some love than during your shower ritual? By massaging a generous lather of the Act+Acre’s Stem Cell Shampoo For Hair Thinning And Growth, you can be confident this is the start of your journey to thicker, lustrous locks. Why? Formulated with 2% Swiss apple stem cells to repair the scalp microbiome, this stimulating shampoo works to extend the growth phase of your mane (AKA fuller head of hair, incoming…). Oh, and there’s more – it also combines energy-boosting caffeine and hyaluronic acid to support follicle health while keeping your strands nourished and hydrated. As for its sensual aroma? It blends rich notes of cardamom, iris, violet and sandalwood for a musky and addictive finish. Inhale this clean woody scent and get ready to welcome in a new era of even healthier swish-worthy tresses post wash…

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Designed to give the head a total overhaul without the hair wash is Act+Acre’s 3% Stem Cell Peptide H3-Grow+ Complex Scalp Treatment. Harnessing the power of plant cell culture technology, this nourishing formula is the much-needed rejuvenation your locks are craving. After all, we all want a bit of an energy boost during these sluggish winter months – so why not indulge our tresses in the same treatment? Through an infusion of 3% stem cell peptide, ginseng and the brand’s H3-Grow+ Complex, strands soon become thicker, stronger and less prone to fallout. What makes this even better is that it can be used daily, post wash or just on a dry scalp. And you don’t even need to rinse! We’re obtressed…

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If you are struggling with dryness, this could be a sign your scalp is also suffering from additional irritation caused by these colder months – we’re taking flaking, redness or just any feelings of discomfort really. If so, now’s the time to introduce Act+Acre’s Microbiome Cooling Scalp Serum to your bathroom cabinet. Formulated with the brand’s proprietary Plant-Based Complex, the infusion of grape, ginger and frankincense is clinically proven to rebalance the skin beneath your hair and its microbiota. Not only that, but with an infusion of fireweed extract (which reduces flakes and itch) you will soon experience a scalp rid of any tenderness. Talk about getting to the root of the issue…

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Now, it’s time to treat your tresses to some much-needed TLC and restore those depleted strands to their former glory. Silky, voluminous hair, coming right up…

SHOP ALL ACT+ACRE >>>SHOP ALL HAIR CARE >>>
Anya Elliman
Anya Elliman Writer and expert

Anya is one of Cult Beauty’s Junior Copywriters. A huge lover of all things skin and body care, time spent intently researching product ingredients has resulted in a mass of skin care know-how (which don’t worry, she’s more than happy to share). When Anya's not treating herself to a new Maison Margiela fragrance or Aesop hand cream, you'll find her at the latest natural wine bar with friends, buying a new book (even though there is already a stack waiting), or walking through Hampstead Heath with her regular order of an almond latte.

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