Meet the world's most-wanted make up: Morphe

Purveryors of professional-grade brushes, the most decadent, 35-pan shadow palettes (and the rest!), {Morphe} is an international make up sensation. With hordes of Insta-devotees (including Jaclyn Hill, whose love of {35O} has caused a global shadow shortage AND inspired a must-have collaboration), we've found it near-impossible to sate your palette appetites BUT, all the hits are now in stock so make a beauty beeline to the checkout, stat!

The stars of the show are these palettes - sleek and slimline (so ideal for travel) - and each packed with a wardrobe of the most stunning, utterly-buttery eyeshadow shades in existence. From the subtle and understated to the brilliantly bold, there's a palette to suit every taste; and for those pro make up artists, or die-hard cosmetic collectors, they're so affordable it would be rude not to acquire each and every one.For those who like their make up muted, the {25B Bronzed Mocha Eyeshadow Palette} is an essential piece of kit. Containing a spectrum of super-soft shades of ivory-through-dark chocolate, it doubles as a contour palette when you're on the move; it's small enough to slot in dinky handbags to enhance your eyesand chisel cheekbones (we love multi-taskers).

Similarly, the 'Good Karma' palette {35K} contains every, neutral-toned shadow from café au lait to espresso, via shimmering charcoal, matte mocha and pumpkin spiced latte. With velvety, satin and glimmering finishes, you can create a multitude of eye make up effects with ease; these colours blend together seamlessly to create an 'airbrushed' effect (#letmetakeaselfie).For those who love a little after-hours drama, the {35F Fall Into Frost Eyeshadow Palette} is practically swoon-inducing. For any self-confessed make up obsessive, it has the same knee-weakening effect as snaps of Ryan Gosling cuddling a baby *faints*. With the usual smouldering suspects - inky shades of midnight, graphite and deepest, darkest plum - it's also peppered with to-die-for 'accent' shades; think metallic rose, marigold and glimmering crimson.

And, if you're an adventurous soul, the 'bright' palettes - {35B} and the aforementioned {Jaclyn Hill} - might seem a bit a lot like something you would use at clown school, but the powders look - and feel - so soft and sumptuous, we dare you not to give in to temptation. Incredibly necessary for any budding make up maestro, they're ideal for experimenting with the season's trends, as well as for granting a vivid 'pop' of colour to add interest to your everyday aesthetic.SHOP MORPHE >>

Verity Douglas Writer and expert

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...

Meet the world’s most-wanted make up: Morphe

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