AURA BEAUTY: HOW TO SYNC YOUR MOOD AND MAKE UP
From glittery eyes and blue eyeshadows to coloured mascara and mocha mouse, make uptrends have been taking over our feeds for the last 12 months – and there are no signs of them slowing down.
With self-expression and maximalist looks on the rise, a new, more inclusive beauty trend is making waves in the industry. Yes, we’re talking about Aura Beauty, of course.
But what is Aura Beauty and how do we embrace this colourful, high impact style? Here at Cult Beauty we’re going to let our mood dictate our look and teach you exactly how to reflect your feelings with confidence.
In This Article:
WHAT IS AURA BEAUTY
Like a mood ring for your make up, Aura Beauty is essentially utilising one cohesive colour story across your lips, lids, cheeks and chin. Embracing the colour that sits best with your soul, Aura Beauty should reflect the way you feel and how you want the world to see you. So, when considering which colours to work with it’s all about picking shades within the spectrum of your colour story and mood. For example, when working with the colour green, you can incorporate yellows and blue tones into your look too.
HOW TO ACHIEVE AURA MAKE UP LOOKS
This trend is all about resonating with your feelings, so the best way to begin is to identify a colour that connects with your energy. If you’re feeling calm and content maybe pick blue, if you’re feeling soft and ethereal lean into pastel pinks and lilacs. And if you’re feeling bold? Opt for reds, yellows or bright greens. Essentially, pick a colour that you feel best reflects who you are. With colour the star of the show, we suggest keeping your complexion light, radiant and dewy, rather than matte or powdery.
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Now we’ve got the basics, let's get into some aura beauty inspiration...
BEST AURA BEAUTY MAKE UP LOOKS
Play with Pink
Bright red lips and a bold dramatic pink on the eyes are the showstoppers here. Effortlessly keeping to the theme of the colour story, this dramatic yet wearable look ensures your eyes are popping and your lips look luscious. We love the hint of glitter on the eyes too. The colour red signifies feeling bold and excited so is ideal when you want to make a statement.
Go for Green
Gilded green lids represent calmness and stability in this Aura Beauty look. Fun shapes across the eyes and infusing gold into the mix makes for an interesting, abstract take on the trend.
Subtle and Soft
For something more ethereal, soft and subtle why not lean into the pastel shades of pink, blue and lilac? Representing feelings of interest and arousal, this delicate and transcendent look is intensified with the additional shot of glitter and sparkles.
All Out Colour
Want to go all out and embrace the feeling of creativity, energy and excitement? How about trying to recreate this stunning pastel coloured look. Embracing the soft, complementary shades of pink, purple and orange, this stand out look creates a beautiful gradient effect that seamlessly blends all the tones together.
Abstract Art
Taking shades of pink and purple across the eyes and cheeks, this eye-catching aura make up look effortlessly melts both colours together in unique gradient circles. Inspired by the feelings of romantic passion and clarity, it could make a fun and unique Valentine’s Day look.
AURA BEAUTY FAQs
What colour make up for light skin?
The best way to determine which colour make up works for light skin is to first figure out your undertone. This will establish whether cooler tones or warmer tones sit best with your skin and therefore which colours work best. For example, if you have a warm undertone, then opt for colours that have a gold or yellow base. If you have what’s considered a cool undertone, then choose hues that have a pink or blue base – we’re talking berries, mauves and silvers.
What is a fantasy make up look?
A fantasy make up look is inspired by imaginative and otherworldly themes such as fairies, mythical creatures and fantasy characters. Some good examples of fantasy make up characters are Arwen from Lord of the Rings, Maleficent, Poison Ivy from Batman or even Daenerys Targaryen from Game of Thrones. Each of these fantasy make up looks rely heavily on unconventional colour stories, intricate designs and the incorporation of bold pigments.
What is subtle look in make up?
Generally, a subtle look in make up elevates your natural beauty without being bold or dramatic. The skin tends to be natural and dewy, the eyes are soft and only a hint of colour is used on the cheeks. Essentially, a subtle look in make up is polished and refined without looking like you have any make up on.
And there you have it, now you know how to sync your inner world and your outer expression with an Aura Beauty make up look. So, whether you're opting for a bold and daring finish or something more soft and subtle, the key is to tap into your mood to dictate which colour you choose.
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.
