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BEAUTY TRENDS

BLUE EYE MAKE UP LOOKS ARE MAKING A COMEBACK

New year, new make uptrend? How about new year, classic make up trend?  

Yes, blue eye make up looks are making a comeback. With #blueeyeshadow amassing 43.6k posts on TikTok and searches on Google up by 65% in the last three months alone, it’s clear that we’re in a blue eyeshadow resurgence – and we couldn’t be more pleased.  

From Barbie’s iconic eyeshadow and Andy Warhol’s 1950’s paintings to Kate Moss's 90s cosmetics and of course the soft pastel hue that dominated the 2000s, the versatility of blue eye make up looks are timeless and undeniable, so it’s not surprising they’re making a great return. 

But how do you wear blue eyeshadow correctly? Which shades work best for your skin tone? And most importantly which blue eye make up looks are trending... Think:  blue smoky eye make up, aqua eyeliner and so much more.  

So, without further ado, let the blue eye make up look revival commence. 

IN THIS ARTICLE:

WHY ARE BLUE EYE MAKE UP LOOKS MAKING A COMEBACK

Tapping into the Aura make up trend, blue eye make up looks are adaptable and suitable whatever your mood. Bringing the same sense of peacefulness and tranquillity as your millennial mood ring, this hero hue evokes both calmness and creativity whenever you swipe, blend or dab. 

With the power to elevate your peepers, blue eye make up looks bring an unexpected pop of pigment that can be customised to suit your cosmetic needs. While some use the colour to ensure a bold and daring finish, other use it daily for a refreshed and refined sign off. The choice really is yours.  

HOW TO WEAR BLUE EYE MAKE UP LOOKS

Blue Smokey Eye Make up Looks

Reimagining the classic smokey eye with rich and deep hues, this blue make up look is all about making modern choices with the colours you use. Reach for shades of navy, midnight and royal blues and apply to your lids before blending it out across the entire eyeline with your chosen brush . To add extra depth, dab a touch of silver or dark grey onto your outer corners and finish with a winged liner and layers of mascara.  

This make up look works wonders on those with medium and dark skin tones as they complement the darker hues of blue. However, those with fair skin can also pull this look off – especially if they’re looking to make a statement. 

Soft and Subtle Blue Eyeshadow Look 

Airy, fairy and fresh, pastel blues are great when taking a softer approach to the trend. We’re talking aqua, icy and powder pigments. The trick here is to be light and delicate with your eyeshadow application. We suggest sweeping your shadow up to your brow bone with a larger fluffy brush – creating a delicate gradient effect on the lids. You can also add a shot of shimmer on the inner corner or keep it simple with just one hue of blue. This blue make up look is all about a dewy finish, so keep your complexion glowy and lips coated in a sheer, hydrating gloss .  

Flattering for fair and medium skin tones, this make up trend is ideal if you’re after a subtle hint of colour. 

Blue Eyeliner 

If you’re not ready to take dive headfirst into blue eyemake up looks,than we have just the thing.Sophisticated and simple, blue eyeliner nods to the trend without giving it your full commitment. We recommendblending the eyeliner for a more diffused finish. Ideal for those who want to dip their toes in the trend, it’s a quick and easy way to add a pop of blue and get creative with your repertoire.   

Metallic Blue 

We can’t have a list of blue eyemake up looks without mentioning metallics. A golden ticket to bringing home the drama, bold, blue metallic looks are ideal when you want your peepers to shine.To ensure your eyes are the focal point, consider shimmery, sparkly, high-shine blues to achieve this look. Suitable whatever your skin tone, the trick is choosing a shade of metallic blue that best suits your undertones. If you have fair skin, we recommend opting for cool toned blues with hints of silver.For medium skin tones, choose a cobalt or royal blue tone to complement your warmer undertone, and for deeper skin tones pick an intense shade of blue with golden tones, such as navy or metallic turquoise. 

BLUE EYE MAKE UP LOOKS FAQS

pale skinned model with fluffy eyebrows. close up of her face, eyes are closed and she has blue eyeshadow all over her lids

Who should wear blue eyeshadow?  

Anyone can wear blue eyeshadow! With a plethora of finishes, textures and hues, blue eyeshadow can complement anyone and everyone. Although there are tricks to picking the perfect hue for your colouring, blue eyeshadow is as versatile as any other coloured eyeshadow.          

 What colour lipstick goes best with blue eyeshadow? 

Picking a lipstick to go with blue eyeshadow totally depends on what finish you want to achieve. For example, if you have a bold and dramatic eye look then choose a nude lipstick to ensure the eyes are the focal point. However, a bold and bright red also works well with blue eyeshadow. In terms of complementary shades, coral works best with blue in terms of colour theory. But it’s important to pick a lipstick that makes you feel good and comfortable. 

What type of eyeshadow is best for mature eyes? 

When considering an eyeshadow for mature eyes, it’s important that they do not highlight unwanted texture or fine lines. As such, a shimmery shadow should be avoided if these concerns are something you don’t want accentuated. Generally, matte and satin finish eyeshadows work best as do creams and eyeshadow sticks. However, make up should be playful, creative and fun so wear whatever eyeshadow you want! 

And there you have it – a rundown of some of the best blue eye make up looks to add to your rotation. From soft and subtle to bold and dramatic, embrace your inner blue-hued beauty and let those lids shine in every shade. 

SHOP ALL EYESHADOWS >>> 
Rina Teslica
Rina Teslica Writer and expert

Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.

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