EVERYTHING YOU NEED TO KNOW ABOUT THE CULT BEAUTY ADVENT CALENDAR 2024
Worth over £1,100 but yours for just £235, this collection of the beauty industry’s must-try icons – in deluxe and full sizes – is almost ready to be added to your next haul. Excited? We thought so! That’s why you should sign up to the waitlist and be the first to know when it lands.
Wondering which soon-to-be staples lie ahead? Though we know it may be tempting to dive straight into our advent calendar, we urge you to try and resist an immediate ransack. Instead, take your time exploring the Cult Beauty icon hiding behind every door — particularly day 25, behind which you'll find seven (yes, seven!) very special beauty finds.
You may be in for an even bigger surprise... keep an eye out for one of three Golden Tickets hidden within our calendars. Worth ONE THOUSAND Cult Beauty pounds each, the three lucky winners are in for the spree of a lifetime. It really is the most wonderful time of the year…
OUR SOCIAL IMPACT PARTNER
To ensure this year’s advent calendar is *truly* the gift that keeps giving, we’ve partnered with The Respect Project, a groundbreaking, evidence-based social education programme for young people aged between 11-18 years. Why? Because we know that we, as a beauty brand, need to do our part to challenge the beauty industry norm of pushing and perpetuating unrealistic beauty standards.
Currently, 35% of adults and 31% of teenagers in the UK feel ashamed or depressed because of their body image, and 80% of girls have already applied a filter or used a retouching app to change the way they look in their photos by age 13. The number of children being treated for eating disorders on paediatric wards in the UK has more than doubled in the last three years.
So, for the next year, we’re committed to sponsoring the delivery of personal, social and sexual education in schools across the UK with a focus on three key pillars: Self Respect, Social Respect and Sexual Respect. As founding sponsors, we will also be working closely with The Respect Project to spread awareness and report on progress.
We want to ensure access to accurate information and help provide the support to develop positive motivation and intent when navigating the beauty space – to encourage happy, healthy relationships between beauty and body image for future generations.
CULT BEAUTY ADVENT CALENDAR FAQS
It’s a secret... that we’ll reveal to those signed up to the waitlist.
An artist and stylist with a background in still life photography, Sophie Iona works with brands to bring their products to life. Inspired by her use of texture and colour, we collaborated with Sophie to design this year’s advent calendar.
The advent calendar is £235.00.
The advent calendar is worth over £1,100!
Lucky for you, you’ll be counting down right until the big day with 25 doors to open. How exciting?
We can’t give you the specifics just yet, but if there’s one thing that’s remained true year after year, it’s that our advent calendar only gets *better* with time. Here’s what we can say: you’ll find a host of industry-adored icons waiting behind every numbered door. Sign up to the waitlist for weekly product reveals, which will include some of this year’s biggest launches and viral sensations.
Once the pies have been eaten and presents opened, we’re often faced with the ‘what happens next?’ head-scratching moment. We’ve all been there, and we’re glad you asked. Over the years, we’ve spotted some creative upcycling ideas and here’s a few: a revamped storage box for extra beauty bits, a funky stationary drawer using individual doors and even safe place for hair tools like straighteners and blow driers. Oh, and did we mention that The Cult Beauty Advent Calendar 2024 is recyclable? Just remember to remove the magnet, and you’re good to go.
Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.
