THE INKEY LIST is our Cult Brand of the Month!

Wahoo! New year, new Cult Brand of the Month! And what better a brand to sink our teeth into in the New Year than the straightforward, no-nonsense, science-led {THE INKEY LIST}. Bursting with a portfolio of breakthrough {skin care} and {hair care} products that do exactly what they say on the tin, each product breaks through the beauty jargon to deliver targeted results with industry-famed ingredients and as succinct an ingredient list as possible. That means there’s nothing you don’t want or need on your precious skin, and with each product working towards a specific outcome, it’s easy to create your very own tailored routine (even if your skin’s needs are ever-changing!). With high quality, advanced formulas at give-it-a-go prices and FREE SHIPPING* throughout the month of January, who on earth could refuse?

FOR THE BLEMISH-PRONE

Kicking things off with their Holy Grail zit-zapper, the {Succinic Acid Blemish Treatment} works to clear spots, fast! Unlike other {blemish treatments} that can dry out skin (and trigger an overproduction of oil, which only leads to more spots!) this intelligent formula contains two key blemish-busting ingredients alongside hydrating {hyaluronic acid} to maintain a healthy moisture balance. Then, using a new need-to-know ingredient called succinic acid (a bio-based chemical that’s derived from corn), the treatment physically reduces the size of blemishes by suppressing any inflammation caused by P. acnes – a type of bacterium that’s linked to the appearance of stubborn, blemished patches. Then our old friend, {salicylic acid}, unclogs pores, exfoliates and calms. The result? Clearer skin, with protection against blemishes on all fronts.

FOR DRY AND DEHYDRATED SKIN

This {Hyaluronic Acid Cleanser} from The Inkey List is a deeply hydrating formula that does so much more than just remove make up (although, it does that pretty darn well too!). Gentle enough for use in both your AM and PM skin care routines, and formulated to suit all skin types — especially dry or dehydrated beauties — the lightly foaming cleanser washes away the day (make up, SPF, grime and the rest) while enveloping skin in long-lasting hydration. That’s because of a clever cocktail of a 1% inulin compound, which supports and restores your skin barrier, and a 1% hyaluronic acid complex, which has been modified to contain cationic (positively charged) groups, meaning it (and here comes the science bit) sticks to negatively charged skin — even after the cleanser has been washed off.

FOR THE PARCHED

The perfect addition to your morning and night regimes, The INKEY List’s {Omega Water Moisturiser} is a lightweight, water-based gel moisturiser that promises to optimise skin’s hydration levels without leaving any trace of stickiness or oiliness. So what’s the secret of success for this skin barrier-supporting superhero? It’s all in the ingredients. The brand’s ‘Omega Ceramide Complex’ is rich in a firming triple threat of omegas 3, 6 and 9, which work together to prevent water loss from skin and boost skin’s elasticity. Alongside this, there’s 5% glycerin, a humectant (essentially, a moisture magnet) which pulls hydration to the skin without clogging pores, and niacinamide, which helps regulate oil production, reduce redness and prevent pesky pimples.

FOR THE SENSITIVE

Feeling irritated with your irritated skin? We feel you, which is why you need to listen up when we say that the {Oat Cleansing Balm} should be your new best friend. Ideal for sensitive skin types that can’t seem to stay calm, this formula uses oat kernel oil and colloidal oatmeal to cleanse while deeply hydrating. It works by maintaining moisture levels, smoothing skin, reducing blackheads, redness, and balancing. You can even leave it on for ten minutes as a nourishing mask! Hands up if you love a multitasking marvel? *Thrusts hands into the air like you just don’t care*

FOR THE STRUGGLING SCALP

Struggle with an oily scalp? Not for long! The {Salicylic Acid Exfoliating Scalp Treatment} is here to help by swiftly breaking down built-up dirt, grime and flakes. Also working to minimise itching, the 2% salicylic acid gently exfoliates and purges embedded impurities, while 2.5% FluidPure 8G reduces redness and irritation, and 1% panthenol maintains moisture levels for a silky-smooth result. The bottom line: this is a must for establishing equilibrium on your precious head.

And there is plenty more where that came from!

We don't like to boast but we've got some more major formulas joining the range, so make sure you're following us on {Instagram}, {Facebook} and {Twitter} to keep up to speed with the latest news, launches and super-cool happenings...

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