#CultBeautyTrendWatch: Cannabis Beauty
Believe it or not, cannabis extracts are tipped to be the next 'big thing' in beauty. Hot on the heels of widespread decriminalisation, the science community is focusing its energies on probing this plant's untapped skin-healing, age-defying and potent medicinal properties, focusing on the non-psychoactive extracts from the plant (so don’t worry, this trend will not get you into any trouble).
Our skin has native receptors for cannabis extracts, also known as cannabinoids (cannabidiol or 'CBD' and hemp are the best known examples) making them incredibly bioavailable – which means they’re quickly recognised by the body and utilised accordingly, thanks to an 'ecannabinoid' system that extends to our skin. Ideal for sensitised or irritated skin, some cannabinoids are great for healing chronic skin conditions such as eczema, as well as minimising signs of ageing thanks to potent antioxidants and addressing acne by regulating oil production.
CBD is the starring ingredient of our new brand, {MGC Derma}, which extracts and purifies its own cannabidiol, in order to maintain its quality and unique genetic 'fingerprint'. The brand uses only the highest quality cannabidiol in its range of pure yet potent serums, masks, toners and cream, which are particularly adept at healing, moisturising and minimising signs of ageing with potent antioxidants.
Well ahead of the trend, Aurelia Probiotic Skincare's{Cell Repair Night Oil} includes hemp extracts to enhance its miraculous soothing and regenerative properties, while Allies of Skin’s {Fresh Slate Purifying Cleanser + Masque} combines hemp seed oil with salicylic acid to draw out pore-clogging impurities and balance skin beautifully.
Making an appearance in hair care, hemp seed oil is added into Josh Rosebrook’s {Balance Conditioner}, working in harmony with other balancing natural extracts to soften strands and enhance volume. It's even making its way into your favourite fragrances – trust perfumery's enfant terrible Geza Schoen to stay ahead of the game and add it into his avant-garde perfumes, including {Molecule 04}.
One of the biggest beauty trends of the year, we’ve a feeling cannabinoids will be popping up in every step of your regime – watch this space for the latest and greatest arrivals to the scene…
