Introducing the most aesthetically-pleasing SPF you’ll ever own

We've done it Cult Beauties, we've found a hard-working SPF range that is equal measures effective as it is aesthetically pleasing and you're going to love it - you can thank us later. Made in Italy, {DARLING} marries high-quality ingredients, innovation and in-depth research with exquisite design that cannot be described as anything else other than downright covetable.

Each {DARLING} formula is jam-packed with good-to-skin actives that help protect and hydrate skin, so you’ll look your best during and after your days in the sun. Ahead of DARLING's launch here at Cult Beauty, we sat down with the brand's CEO Alberto Giacobazzi and asked all the questions you could possibly want to know about this boujee brand that is here to give you the tan of your dreams.

{AG} DARLING is a succinct line of top-quality sunscreen products made in Italy, that also boast fresh and eye-catching packaging. 

{AG} Absolutely! We recommend DARLING's {High Protection SPF 30-50}. Its texture is awesome. Even though it's high protection, think lightweight lotion that is incredibly fast-absorbing, doesn't leave behind any colour or sticky texture, just a beautiful healthy sheen - our clients love it! It's suitable for all skin types, even the most sensitive ones, it will protect you against UVA and UVB and your tan will be brilliant and long-lasting. 

However, for those who love winter seaside holidays we recommend DARLING's {Tan Activator}. Used a few days before your holiday, it prepares the skin for sun exposure and helps avoid sunburn and erythema (redness and inflammation). Besides working as trainer for tanning holidays, it can also be used daily on sunny days as a melanin activator, perfect for achieving a longer-lasting tan even quicker than usual. 

{AG} Instead of having a fixed value, DARLING sunscreens have an SPF range because they are tested in laboratories instead of on living beings. Consequently, a precise value can’t be established, only a SPF range. For example, DARLING High Protection SPF 30-50, was created as a SPF 50 sunscreen, but as we can’t guarantee the fixed value, you’ll find SPF range 30-50. 

{AG} To avoid sunburn, make sure you're using the {High Protection SPF 30-50} and applying accurately in the areas that are most at risk, such as the shoulders, back, cleavage and especially the face. 

If you already have sunburn we recommend using DARLING's {After Sun Lotion} which will effectively soothe, relieve and moisturise the skin. 

{AG} We recommend applying DARLING's {Tan Activator} daily to prepare the skin for UV exposure and combine it with DARLING's {High Protection SPF 30-50} to prevent sunburns and erythema. 

{AG} Avoiding sunscreen doesn’t boost your tan, in fact if skin is exposed to sun rays without SPF protection, it risks getting burned. At first skin colour will darken, giving the illusion of getting tanned, even though it’s just redness, later on irritated skin will flake, returning to the initial colour. 

{AG} SPF means “Sun Protection Factor”, the higher the value is, the higher your skin is protected from sunlight. It is the value that expresses the relation between the skin's resistance to sun burn with and without sunscreen, i.e. if someone’s skin can go 10 minutes without sunscreen before turning red, when applying a SPF 20, skin will be protected 20 times longer (around 3.5 hours). 

{AG} SPF values don't increase when layered. It means that if SPF 15 is applied twice, it won’t turn into SPF 30 protection. 

We recommend you to apply always higher SPF for the face, as it is the most sensitive part of our body, particularly subject to skin ageing. We suggest you to always apply DARLING {High Protection SPF 30-50} on face; it is for all skin types and ages. 

{AG} They should check that the following ingredients (Oxybenzone, Octinoxate and Octocrylene) aren't listed in their SPF ingredient lists. Following recent studies, scientists have realised that these ingredients are dangerous for marine ecosystem and damage coral DNA, limiting the possibility of reproduction. Starting from 2021 the use of some ingredients in some sunscreens will be prohibited in Hawaii. 

{AG} A huge part. SPF should be applied to skin every single day, in every season of the year when exposed to the sun (even if it looks foggy or cloudy!)

We recommend the use of DARLING {High Protection SPF 30-50} on face daily (also in wintertime) before make-up. 

Finally, what’s next for Darling? 

{AG} DARLING thinks ahead with the same passion and determination of yesterday. We want to keep on creating new products, always “eye-catching”, as we love to define them, constantly with our primary goal: Quality. 

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