A guide to fresh face masks

Fresh out of ideas on which face mask your skin craves? With something for seemingly every skin concern under the Sun, June’s Brand of the Month is home to a host of plant-based treatments that have the whole beautysphere in raptures. Finding your fresh soulmate may seem like an impossible choice (our skin would happily drink them all up), so we’ve deep-dived into some of the bestsellers so you don’t have to – though there’s nothing stopping you…

Like an SOS hydration boost for ultra-parched complexions, the gel-textured {Rose Face Mask} instantly cools and soothes stressed-out skin. Its quenching properties stem from an infusion of porphyridium cruentum (a "smart" algae) that grants much-needed moisture, while antioxidant-rich green tea illuminates and protects your skin. What's more, a bouquet of real rose petals, pure rose water, cucumber extract and aloe vera gel calms and tones for an ultra-soft finish. Much like the effect a trip to the rolling hills of central Italy (oh, to dream) has on your mind, the {Umbrian Clay Purifying Mask} effectively detoxes your skin. Perfect for those with oily and blemish-prone complexions, this mineral-rich mask calls upon centuries-old Umbrian clay to deeply cleanse, balance, purify and clarify your face: minimising shine and diminishing the look of pores, without drying or stripping skin of essential moisture. Here's your ticket to clearer skin!One of their most recent and most exciting releases, the {Vitamin Nectar Vibrancy-Boosting Face Mask} brightens and exfoliates to reveal smooth-to-the-touch, healthy-looking skin. Jam-packed with a concentrated citrus blend of oranges, lemons, and clementines to provide natural AHA fruit acids, be sure to squeeze this staple into your routine if your skin is on the dull side. Plus, the brand's vitamin fruit complex (a blend of vitamins C, E, and B5, lemon and orange fruit extracts and minerals) encourages even texture and an enviable glow.The skin care equivalent of ambrosia (a.k.a. the nectar of the gods), the {Crème Ancienne Ultimate Nourishing Honey Mask} melts into the skin, casting a nourishing veil that locks in six hours of deep and refreshing moisture. Antioxidant-rich echinacea helps to improve your skin's resilience, while ultra-nourishing meadowfoam seed oil, omega and antioxidant-rich seabuckthorn oil and vitamin E deliver impressive protection against free radicals - take that pollution!

Doing the work of an exfoliating scrub and a mask, the {Sugar Face Polish} is overflowing with strawberry seeds and brown sugar to buff and refine your complexion. The coarse sugar and strawberry seed particles lift away dead skin cells to reveal a radiant complexion, while the nourishing plum seed and grape seed oils seal in moisture, leaving your skin velvety soft and smooth long after you've washed the mask off. A five minute facial in a jar, the ultra-creamy {Lotus Youth Preserve Rescue Mask} is designed to combat the signs of tired and overstressed skin - sound familiar? Powered by a potent blend of kombu seaweed flakes, red algae particles, and lotus seeds, it works to refine and smooth skin texture, while sea fennel extract helps to smooth and enhance suppleness. Think: brighter, softer, thoroughly quenched skin. Want to swap the look of dull and dehydrated skin for an ultra-dewy finish? Look no further than fresh's {Black Tea Instant Perfecting Mask}. Adored for it's cloud-like, whipped texture, this advanced treatment mask is not only ultra-hydrating but it also instantly cools, softens and reveals a gorgeous lit-from-within glow. fresh, we can't thank you enough. A complex of teas - from kombucha to black tea - helps to inhibit environmental aggressors, while polysaccharides and moisturising hyaluronic acid spheres bestow beautifully soft, smooth skin.SHOP FRESH >>

Bethan Robinson Writer and expert

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.

A guide to fresh face masks

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