Amplifyingindividual beauty while nurturing scalps and promoting healthy, happy and hydrated hair, Fekkai has *finally* landed on our virtual shelfs – and we couldn’t be more pleased! Dreaming up salon-worthy shampoos, conditioners and styling products, the brand upgrades your strand sessions to luxury levels – bringing a salon experience straight to your home
Intrigued? Us too – which is why we sat down with Fekkai’s eponymous founder, Frédéric Fekkai, to get up close and personal with the brand’s bestsellers and uncover everything we need to know about the French styling phenomenon.
THE MAKING OF FEKKAI
Born and raised in Aix en Provence and trained in Paris, Frédéric Fekkai’s French heritage is at the core of the brand’s DNA. Dubbed the ‘tour de force’, after arriving in New York in 1989, the stylist is renowned for his creative flair and ability to challenge the status quo – by this we mean he transformed overly groomed ‘dos into tousled, no-fuss tresses that could easily be recreated from home. “When I opened my first salon in 1989, my goal was to create a space where clients would receive an exceptional experience and leave feeling not just transformed, but truly radiant and confident. There’s a visceral empowerment that comes after a salon visit — walking out with a bounce in your step, feeling like the best version of yourself. Over time, I noticed a gap in the market for high-quality hair care products that could extend this feeling of confidence and luxury from the salon into your everyday life. This realisation led to the creation of the Fekkai brand, where we are still focused on innovative formulas and luxurious ingredients to elevate hair care routines, allowing everyone to experience that salon-fresh feeling at home” recalls Frédéric.
FEKKAI’S PHILOSOPHY
Pioneering the skinification of hair, Fekkai’s mission is to bring the cutting-edge ingredients, scientific technology and sensorial textures reminiscent of the most sought-after skin serums and face creams to your strands. “The philosophy behind the skinification of hair care is rooted in the idea that hair deserves the same level of care and attention as the skin. As the first to introduce this concept of skinification to the hair back then, I fully still believe in creating rituals that treat the scalp and hair with the same sophistication and efficacy as a skin care regimen, which is why our products are designed to nourish, protect, and revitalize from root to tip.”
FEKKAI’S SIGNATURE STYLE
Offering a French touch – no matter where you are in the world – Fekkai believes that healthy hair is empowering and offers confidence that allows you to own the moment. Refusing to follow rules or trends, the brand diminishes stiff and static styles and spotlights effortless looks for the everyday. “The key to achieving that effortless, tousled look is to embrace your natural texture and enhance it with the right products. Our professional portfolio with its luxurious ingredients and cutting-edge formula allows our customers to embrace natural beauty with confidence.” Frédéric’s not-so-secret, secret to boasting his signature style? Fekkai’s Apple Cider Triple Cleanse Scalp Scrub. “This product epitomises our commitment to the routine of hair care from scalp to root. It embodies scalp health and efficacy, providing a deep cleanse that removes buildup and impurities while nourishing the scalp. It’s an essential step in any hair care routine for achieving healthy, vibrant hair.”
THE BEST FEKKAI PRODUCTS
Turning broken hair into bonded hair, Fekkai’s Super Strength+ Protein Powerbond Shampoo works overtime to reinforce and repair split ends. Ideal for manes that undergo heat styling, chemical treatments and colouring, this cleanser is amplified by the brand’s Powerbond technology to connect your three key hair bonds.
Bringing gloss to lacklustre locks, Fekkai’s Gloss Conditioner Shine & Anti-Frizz serves some serious shine while boosting moisture replenishment. Calling on cold-pressed olive oil, the formula lifts hair cuticles for a smooth and supple sign off. What’s more, infused with jojoba and coconut oil, it hydrates your lengths and prevents water loss.
Drenching dry lengths in moisture, Fekkai’s Shea Butter Miracle Mask hydrates, softens and fights unwanted flyaways. Suitable for wavy to tight curls, the tress treatment is enriched with nutrients and essential fatty acids, to hydrate, nourish and tame hair for up to 12 hours. Complete with a blend of ceramides and phospholipids, it also strengthens your hair’s moisture barrier to repair, refresh and restore damaged locks.
Renowned for its nourishing abilities, Fekkai’s Super Strength+ Protein Powerbond Mist strengthens, smooths and adds shine to your strands. Fusing a blend of amino acids with vitamin B5, the styling saviour retains moisture while shielding lengths against environmental aggressors and heat up to 450°. Oh, and did we mention it’s infused with a delicious tonka and almond scent to give an all-round sensorial experience?
WHAT’S NEXT FOR FEKKAI…
“As we celebrate the milestone of reaching 35 years in this industry, we have a renewed focus on our heritage, going back to the roots of what initially made our brand speak to our consumers. I want to embrace the timeless techniques and high-quality ingredients that established our reputation while incorporating modern advancements to meet contemporary needs. By repositioning the brand to its roots, we are set on bringing back the backstage glamour, the professional experience, and the luxurious touch that defined our early days…”
Watch this space…
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