101 GUIDE TO MAKE UP FOR EVER
To celebrate the brand joining our virtual shelves, we sat down with the brand’s make up artist EU ambassador
MAKE UP FOR EVER’S HISTORY
Born in the 80’s, MAKE UP FOR EVER was “founded by Dany Sanz, a French artist with a background in fine arts and body painting. Inspired by her experience teaching make up at a school she co-founded in Paris, Sanz realised the need for versatile, high-quality products that could meet the demands of professional artists and everyday users” Charlelie tells us. "Her brand was born out of her desire to create a comprehensive range of innovative and durable make up, focusing on creative expression and performance. MAKE UP FOR EVER quickly gained a reputation for its vibrant colour range, becoming a staple in both the fashion and entertainment industries” she explains. On a mission to celebrate everyone’s unique beauty, Charlelie shares that the brand “makes the expertise of our collective of make up artists available to you, to offer you the most innovative and efficient products and tips.” And the goal? “To help you unleash your creativity and express your inner artist.”
WHY IT’S NAMED MAKE UP FOR EVER
Charlelie explains that “Dany named her brand MAKE UP FOR EVER to reflect her vision of creating make up that could withstand the demands of both professional performance and everyday use, lasting through various conditions and needs. The name signifies:
Durability and Longevity : The phrase "For Ever" emphasises the idea of make up that endures, both in terms of its wearability throughout a day or performance and its timeless appeal.Versatility and Inclusivity : "MAKE UP FOR EVER" products are suitable for everyone, catering to a wide range of skin tones, types, and professional needs, from everyday users to stage and film artists.Artistic Legacy : Dany’s background in fine arts and her passion for artistic expression are encapsulated in the idea of make up as a form of art that persists through time and trends.
The name embodies her commitment to producing high-quality, versatile cosmetics that support both artistic innovation and practical performance, aligning with her vision of make up as an enduring tool for creative expression.”
HOW DOES MAKE UP FOR EVER CHOOSE WHICH MAKE UP ARTISTS TO WORK WITH
What makes MAKE UP FOR EVER unique is its approach to product development and the realisation that working MUAs provides unrivalled insight into what people both professionally and in the day-to-day need and want. Charlelie tells us that the brand “seeks out make up artists who share our passion for innovation, creativity, and excellence. Our collaborators are chosen for their unique perspectives, their ability to inspire, and their deep understanding of makeup artistry. We value artists who push the boundaries and bring fresh ideas to the table, enhancing our ability to create products that resonate with both professionals and makeup lovers. Collaboration is about synergy; it’s about combining our expertise with the artists’ vision to develop products that are groundbreaking and transformative.”
WHAT MORE CAN WE EXPECT FROM MAKE UP FOR EVER
“At MAKE UP FOR EVER, we are constantly innovating and exploring new frontiers in beauty. You can expect more pioneering products that incorporate cutting-edge technology and address the evolving needs of our product lovers.” expresses Charlelie. “We are working on enhancing our product formulations, developing new textures, and expanding our shade ranges to continue setting new standards in the industry. Our upcoming launches will offer exciting, revolutionary options that will inspire creativity and elevate make up artistry to new heights. Stay tuned for products that will surprise and delight you, delivering performance and artistry like never before." We cannot wait to see what the brand launches next!
Now we know more about the brand, let’s dive into some of its renowned bestsellers...
MAKE UP FOR EVER’S BESTSELLERS
5
84.75€
A favourite of Charlelie
3
39.55€
4
44.07€
2
23.73€
And there you have it, now you have everything you need to know about this MUA inspired beauty brand and its unique and inventive make up must-haves. We’re adding the entire HD Skin range to our baskets, what about you...?
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.
