NEW CULT CONSCIOUS ICONS FOR YOUR WISHLIST
Got a thing for brands that align with your values? So do we... and we’ve got news for you — our hub of Cult Conscious heroes just got bigger! From skin care staples to hair care must-haves, prepare to overhaul your routines with a plethora of products that cater to your every concern.
But first, what exactly is Cult Conscious, you ask? Put simply, it’s our pledge to provide you with honesty and transparency to help inform your wishlists, however long they may be. In partnership with Provenance — a transparency-tech platform — we’ve committed to providing you with key facts that matter. Curious to know whether the formula you’ve had your eye on is vegan, cruelty-free, widely recyclable or Black-owned? We’ve got you covered with Proof Points that’ll steer you in the right direction.
To celebrate our Cult Conscious favourites, we caught up with our Head of Sustainability and Social Causes, Alicia, to reveal her latest stars in the Cult Conscious showcase.
ALICIA’S CULT CONSCIOUS PICKS
Dr. LEVY Switzerland R3 Cell Matrix Mask
30
79.50€
“Dr. LEVY Switzerland R3 Cell Matrix Mask has been my go-to face mask since joining Cult Beauty nearly six years ago. Nothing comes close to it in terms of proven efficacy (what fine lines?), as it features a delicious texture and slightly gimmicky removable method to ensure your benefits are locked in. The fact that it's also purely plant based, comes in recyclable packaging is certified organic AND has proven clinical trials means this product hits so many key impact areas for me.”
The Nue Co. Us Pheromone+ Functional Fragrance
141.25€
“The Nue Co is one of those brands that can do no wrong in my eyes. It is a certified B-corp which in a nutshell means its business balances purpose with profit. All its fragrances are non-toxic (to people and the planet) as well as vegan (no animal derivatives here). And with our recycle:me scheme you can return the bottle to us, and we will safely recycle it.”
Herlum Copa Dew Oil
25
32.77€
“Herlum is one of those special brands that considers every aspect of its production. Not only is the Copa Dew Oil a delight to use, but the scent is also luxurious, and the oil blend is so nourishing. Oh, and did I mention it incorporates upcycled apple oil? All the ingredients are sustainably sourced, and the brand gives back to local communities who grow its signature copaiba oil. And, if that wasn't enough this oil is a true multi-tasker (so you need one less product). It can be used on your skin, hair, nails and you can even add some drops into your bath water to transform it into an experience. Just don't forget to add wine and a playlist.
Act+Acre 3% Stem Cell Peptide H3-Grow+ Complex Scalp Treatment For Hair Thinning and Growth
3
131.08€
“The cold-pressed extraction method that Act+Acre use is not only beneficial for efficacy but it also uses significantly less energy in production (as much as 97% less to be precise). I have been on a hair growth journey for the best part of two years and since using the Act+Acre 3% Stem Cell Peptide H3-Grow+ Complex Scalp Treatment For Hair Thinning and Growth I have noticed a significant reduction in hair fall out and an increase in baby hair growth (the first signs of regeneration)!”
Alpha-H Protection Plus Daily SPF50+
14
48.00€
“I am a tricky SPF customer. My sunscreen has to reach all sorts of benchmarks. It must be lightweight, have a minimum protection factor of 50 and must not clog my skin, leave a white cast, or a film that I can detect on my skin, cause my make up to pill and last but by no means least it must not contain any known chemicals that are toxic to coral-reefs. It's a tall order. While Alpha-H Protection Plus Daily SPF50+ sunscreen is chemical and so cannot strictly be classified as 'coral-reef safe'. The chemicals it contains are significantly less harmful than others (that have thankfully ben banned by the EU).”
Allies of Skin Multi Peptides & Growth Factors Advanced Lifting Serum
2
198.88€
“Allies of Skin is one of our diversity-led brands and its Multi Peptides & Growth Factors Advanced Lifting Serum is vegan and cruelty-free with impressive clinical results to boot. I am at the age now where my skin care must work smarter not harder, so while this is certainly an investment buy, I have huge faith in what the brand puts on the market. I have noticed a visible difference in the fine lines around my eyes and on my forehead.”
Westman Atelier Sun Tone Bronzing Drops
14
59.89€
"Although I'm not vegan, I like to choose vegan-based products, knowing that the additional care involved in formulation can only mean great things for skin. Buildable and seamlessly blended, you'll wonder how you ever bronzed before these Westman Atelier Sun Tone Bronzing Drops ."
Kora Organics Milky Mushroom Gentle Cleansing Oil
3
49.00€
“I don't buy into 'clean' as it has no clear definition, but if there was ever a brand that embodied the term - Kora Organics is it. Made with 100% organic, clinically proven ingredients, this Milky Mushroom Gentle Cleansing Oil is a joy to use and leaves my skin feeling so plump I could almost forget to moisturise."
Hourglass Illusion Luminous Glow Foundation SPF 30
9
65.54€
“Hourglass was among the first brands that showed that ethical beauty can still be covetable and luxurious. It made cruelty-free the norm, long before it was a legal requirement and gives back to causes it cares about. It has always been a brand with a purpose (and best in-class products). Its newest foundation - Illusion Luminous Glow Foundation SPF 30 - boasts a buildable, luminous glow and with added SPF 30 protection (great for the coming summer months) it's my new make up bag staple.”
So, there you have it, Alicia’s top planet-friendly picks – we really are spoilt for choice.
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
