MEET THE FOUNDER: ROSIE HUNTINGTON-WHITELEY
Rosie Huntington-Whiteley: Having a radiant, healthy-looking complexion adds to my confidence and that was very important to share whilst building the brand. I wanted products that promote luminous skin instantly and over time. Our Radiant Reveal Brightening Serum is a prime example of this.
RHW: I like to apply my make up a certain way like everyone else; I kept that in mind when creating Rose Inc. The products are designed to be versatile, effortless and effective. There’s no wrong way to apply use them, so you can really make them your own. I think that’s why our Cream Blush Refillable Cheek & Lip Colour has become an award winner.
RHW: I have acne-prone skin, which is why I wanted our formulas to be both efficacious and non-comedogenic. Innovative science allows us to create clean ingredients and deliver them in unique ways such as our micro-encapsulated formulas. Each of our formulas are made with bio-fermented plant-powered squalane, which moisturises the skin without clogging pores.
RHW: It’s hard to choose just one, but I’d have to say our Skin Enhance Luminous Tinted Serum. It’s our number one bestseller and a true ‘holy grail’ product.
RHW: Beauty products have an incredibly transformative effect, and our products harness that power to enhance people’s daily routines in new and exciting ways. Rose Inc is about building and fostering our community by helping them feel their best.
SHOP ROSIE’S FAVOURITES
“The
17
44.07€
“Don’t be afraid to apply the
8
27.12€
“The
4
31.64€
“One thing about about the
32
28.25€
“I love how the
3
22.04€
“I love that the
2
24.86€
“I love to wear the
1
22.60€
Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.
