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SUMMER IS A STATE OF MIND: HOW TEAM CB WILL KEEP OUR SUMMER STATE OF MIND GOING

A detox shampoo, scented candle, hair oil, bestselling lip mask and lip device scattered on a pillow in a studio setting.

Our Summer State of Mind series focuses on that free, easy-going mentality of summerwe're refusing to pack comparison culture (think: unattainable body ideals or out-of-reach jet set lifestyles). Instead, we’re shining a spotlight on different perspectives and the way we bring summer sentiment into the everyday – from the people you spend time with and the music you play, to the lightweight formulas you lather and fresh scents you spritz. After all, summer is a mindset, not just a season. Here, Team Cult Beauty (including some of our brand founders) share how we plan on keeping our summer state of mind going once autumn arrives.

We hate to be the bearers of bad news but *tissues at the ready* summer is coming to an end. The official date? After a quick Google search, apparently, it’s Sunday 22nd September, which means we need to quickly hatch a plan to keep those joyous summer feelings in full swing. 

It’s not all tears and sad faces though... we strongly believe that summer is a mindset, not just a season. So, no matter if the clouds come rolling in and the leaves turn from green to orange, we’re here to help you keep the spirit of summer alive.    

Whether it's sparking a sense of tranquillity by transporting yourself to your happy place (we’re imagining palm trees, sandy shores, lapping waves – you get the idea...) or sunshine-suitable scents, there’s a plethora of ways to continue the easy-going mentality so often associated with the summer months. From the skin care youswipe and fragrance you spritz to the body staples you reach for, there are countless of ways to keep the warmer weather in mind. 

Looking for inspiration or wondering how here at Cult Beauty HQ we go aboutkeeping our summer state of mind going? Cue: Team CB – including some familiar faces from our brands – to lift the lid on the tips and tricks to keep that easy-going mentality of summer well into the autumn months. 

The first products we're reaching for? AUGUST&PIERS’ Saint Candle and Saint Ceramic Diffuser, both of which are bursting with a scentsational summer-ready blend. Don’t just take our word for it though; you only need to hear the brand co-founder's words of praise to add this to your rotation…   

“With many people away between July and August and the inbox a touch quieter, summer is the perfect time to plan, refresh, and reflect before the busy period ahead. I like to get as much fresh air as possible and make time for my mind and legs to wander – this helps with my creativity. During this time, when I’m in the office or working from home, I love to be surrounded by scents that stimulate and refresh my summer state of mind. My go-to is our SAINT Diffuser and Scented Candle – it’s fresh, fruity and uplifting, with notes of orange blossom, fig and blackcurrant, making it the perfect scent for the season.” – August Campbell, AUGUST&PIERS Co-Founder  

SHOP ALL AUGUST&PIERS >>> 

If you're hoping to scent more than just your home, Josie, Cult Beauty’s Content Manager shares the fragrance icons (expect body care staples and perfumes) she swears by.    

“I adore spending time outdoors in the sunshine (weather allowing); it improves my mood so much. Even when summer is coming to an end, I like to keep that feeling going as long as possible by sticking to fresh, sunshine-fuelled scents well into the next season – if I can layer them throughout my whole routine then all the better! I’m currently using the OUAI St Barts Body Cleanser followed by the OUAI St Barts Body Creme. I finish my routine by spritzing my hair and skin in OUAI’s St Barts Hair and Body Mist – it’s like being transported straight to the beach on a warm, breezy day and every time I turn my head I get a wave of its warm summery scent. Another favourite of mine is Maison Margiela Replica Beach Walk Eau de Toilette which is like a holiday in a bottle. If I can light the Maison Margiela Beach Vibes Candle while reading a good book, I can almost pretend I’m still by the coast on a warm, sunny day…” – Josie, Content Manager

Another way Team CB keeps summer-feelings going? Cue: Dr. Dana’s Nail Renewal System. A clever kit featuring a three-step routine, it lets you buff, smooth and moisturise your way to stronger, shinier nails. Wondering how it fits into our never-ending-summer-routine? Krystal, our SEO Executive, explains:  

“I keep my summer state of mind going by painting my nails with bright, summery shades. I love to use the Dr. Dana’s Nail Renewal System to prep them first, then get creative with ombres, sunset hues and bold colours.” Krystal Thomas, SEO Executive  

SHOP ALL DR. DANA >>>  

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RRP: 75.00€Current price: 60.00€

Last, but certainly not least, we’re keeping our summer glow glowing in autumn. Although naturally tanned limbs may feel like a distant dream, there’s no reason to let your glow go. Enter: Oskia’s Nutri-Bronze Adaptive Sheer Tinted Serum, a skin care-infused formula bridging the gap between a bronzing tint and a youth-boosting serum. 

“For me, summer isn't summer without a glowy and bronzy tan. My favourite product for achieving this look, not just in the summer months but all year round, is the Oskia Nutri-Bronze Adaptive Sheer Tinted Serum. With a subtle glow and the perfect amount of bronze tint, I use this as a make up base or on its own. Plus, paired with a peachy blush and a glossy lip – you can’t go wrong!” – Honey Howliston, Buying Assistant Apprentice  

READ MORE SUMMER IS A STATE OF MIND >>> 

SHOP ALL SUMMER >>> 

Alice Barnett
Alice Barnett Writer and expert
Alice is one of Cult Beauty’s Senior Copywriters. An avid charity shop hunter, gig goer and theatre enthusiast (seriously, she’s seen everything in the West End at least twice), Alice is never without a nourishing lip balm or her handbag-sized hairbrush. Complete with an unwavering obsession with hair masks and SPF – which must be at least factor 50 – she swears by daily application of Thank You Farmer’s Water Sun Cream SPF 50. When she’s not playing defence for the Cult Beauty Netball Team, she’s probably dog-watching with friends in East London’s Victoria Park.

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