SUMMER IS A STATE OF MIND: HOW TEAM CB WILL KEEP OUR SUMMER STATE OF MIND GOING
Our Summer State of Mind series focuses on that free, easy-going mentality of summer – we're refusing to pack comparison culture (think: unattainable body ideals or out-of-reach jet set lifestyles). Instead, we’re shining a spotlight on different perspectives and the way we bring summer sentiment into the everyday – from the people you spend time with and the music you play, to the lightweight formulas you lather and fresh scents you spritz. After all, summer is a mindset, not just a season. Here, Team Cult Beauty (including some of our brand founders) share how we plan on keeping our summer state of mind going once autumn arrives.
We hate to be the bearers of bad news but *tissues at the ready* summer is coming to an end. The official date? After a quick Google search, apparently, it’s Sunday 22nd September, which means we need to quickly hatch a plan to keep those joyous summer feelings in full swing.
It’s not all tears and sad faces though... we strongly believe that summer is a mindset, not just a season. So, no matter if the clouds come rolling in and the leaves turn from green to orange, we’re here to help you keep the spirit of summer alive.
Whether it's sparking a sense of tranquillity by transpor
Looking for inspiration or wondering how here at Cult Beauty HQ we go aboutkeeping our summer state of mind going? Cue: Team CB – including some familiar faces from our brands – to lift the lid on the tips and tricks to keep that easy-going mentality of summer well into the autumn months.
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The first products we're reaching for?
“With many people away between July and August and the inbox a touch quieter, summer is the perfect time to plan, refresh, and reflect before the busy period ahead. I like to get as much fresh air as possible and make time for my mind and legs to wander – this helps with my creativity. During this time, when I’m in the office or working from home, I love to be surrounded by scents that stimulate and refresh my summer state of mind. My go-to is our SAINT Diffuser and Scented Candle – it’s fresh, fruity and uplifting, with notes of orange blossom, fig and blackcurrant, making it the perfect scent for the season.” – August Campbell, AUGUST&PIERS Co-Founder
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“I keep my summer state of mind going by painting my nails with bright, summery shades. I love to use the Dr. Dana’s Nail Renewal System to prep them first, then get creative with ombres, sunset hues and bold colours.” – Krystal Thomas, SEO Executive
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“For me, summer isn't summer without a glowy and bronzy tan. My favourite product for achieving this look, not just in the summer months but all year round, is the Oskia Nutri-Bronze Adaptive Sheer Tinted Serum. With a subtle glow and the perfect amount of bronze tint, I use this as a make up base or on its own. Plus, paired with a peachy blush and a glossy lip – you can’t go wrong!” – Honey Howliston, Buying Assistant Apprentice
Alice is one of Cult Beauty’s Senior Copywriters. An avid charity shop hunter, gig goer and theatre enthusiast (seriously, she’s seen everything in the West End at least twice), Alice is never without a nourishing lip balm or her handbag-sized hairbrush. Complete with an unwavering obsession with hair masks and SPF – which must be at least factor 50 – she swears by daily application of Thank You Farmer’s Water Sun Cream SPF 50. When she’s not playing defence for the Cult Beauty Netball Team, she’s probably dog-watching with friends in East London’s Victoria Park.
