Boosting your shiniest, healthiest hue, dpHUE is on a mission to revolutionise the way colour-treated locks look and feel after you step out of the salon. Famed for its innovative use of Apple Cider Vinegar (AVC), the brand incorporates this hero ingredient into its solutions to revive the scalp and strands. Understanding that glossy, shiny colour isn’t just the work of what’s in the bottle, the brand is passionate about aiding the health of the scalp for lengths that maintain dimension, brightness and shine.

MEET DPHUE’S FOUNDER

Frustrated by how quickly her colour would fade once she left the salon, entrepreneur Donna Pohland began to look for ways to protect her lengths and prolong her style. Her search led her to celebrity hair colourist Justin Anderson. A world-renowned, sought after stylist, Justin Anderson was named as Vogue Magazine’s ‘Rising Star of Blonde Hollywood’ for his impressive lightening talent. Fascinated by the transformative power of highlighting and deep understanding in mane maintenance, it was a natural fit for him to join Donna in creating dpHUE.

DPHUE’S BESTSELLERS

The innovative hair hero that catapulted dpHUE into the mainstream is its iconic Apple Cider Vinegar Rinse. A soothing alternative to traditional shampoos, this hair wash is crafted from artisanal apple cider vinegar from the Geoge Paul Vinegary and gently cleanses and removes impurities without stripping hair colour or the scalp's natural oils. For a targeted scalp-specific treatment, reach for the ACV Scalp Serum. Restoring equilibrium to an irritated scalp, it helps balance the skin’s pH, unclogs pores and provides the optimal environment for healthier hair growth. Doubling up as a protective pre-treatment before colouring or bleaching, it’s the ultimate scalp-saviour for glossy lengths.