KRAVEBEAUTY
Proving that less can be more when it comes to skincare, KraveBeauty dreams up everyday essentials that demystify your routine. Understanding that our dermis is smart and deserves to be respected, the brand’s collection consists of two simple yet effective series that tackle common complexion concerns, without compromising – or replacing – our natural ecosystem.
KRAVEBEAUTY BEST SELLERS
SHOP KRAVEBEAUTY BY CATEGORY
SHOP ALL
Work with your skin’s natural ecosystem by demystifying your daily routine with KraveBeauty’s selection off simple but effective formulas.
CORE SERIES
From cleansers to creams, feed your complexion’s cravings and discover the everyday essentials needed to maintain happy and healthy skin.
SUPPLEMENT SERIES
Tackling targeted complexion concerns, KraveBeauty’s skin care saviours rebalance, rejuvenate and reboot your daily beauty regime.
BESTSELLERS
Going back to basics, these bestselling solutions prove that less can be more when it comes to your skin care routine.
MORE ABOUT KRAVEBEAUTY
DISCOVER KRAVEBEAUTY
Founded in 2017 by beauty aficionado and YouTube icon Liah Yoo,KraveBeauty is built on the ethos that skin care should work with your complexion – not against it. Paying homage to our naturalecosystem, the brand continues to flip thescript from saying “you need this product” to “you don’t need this product”. Uncomplicating the basics,KraveBeauty dreams up a simple but effective routine that can work on even the most sensitive of skin types.
MEET THE FOUNDER
A renowned beauty influencer known for sharing her skin care tips, knowledge and experience she gained while working at Korea’s largest beauty company, Liah Yoo has an international social reach of over 700,000 followers (and counting). Building her credibility by helping others on their skin journey, the influencer openly and honestly shares her skin care woes and frustrations of constant trends of instant fixes. It was at this moment, Liah Yoo had an idea of her own – to create skin care products that listen to what your skin needs rather than competing with it. Cue:KraveBeauty.
PRODUCT PHILOSOPHY
Dreaming up beauty products that work with your skin,KraveBeauty’s philosophy is built on three main pillars: to feed yourskinsides, uncomplicate the basics and slow down skin care. Proving that looking after your dermis should be easy and efficient, the brand splits its formulas up into two categories. Firstly,there’s the Core collection, which includes everyday essentials that keep your skin supported, happy and healthy. Then there is the Supplement edit, designed to tackle all common concerns. Now, who said your beauty regime need to hard?