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FENTY BEAUTY

Founded by Rihanna in 2017, Fenty Beauty has set the bar for inclusivity with its extensive collection designed for all skin types and tones. The world-renowned range champions diversity and dares you to embrace your individuality. From the Pro Filt’r Soft Matte Foundation that changed the beauty sphere with its industry changing, 50-shade range, to skin care that’s never complicated but always clinical, Fenty Beauty leaves no one behind.

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Launching Fenty Beauty after seeing a void in the industry for products that perform across all skin types and tones, Rihanna dreamt up her world-renowned brand to ensure everyone’s included. From launching colour cosmetics that create new ways of being seen with loaded pigments and freestyle formulas, Fenty Beauty has you (and everyone else) covered.

FENTY’S BEAUTY FOR ALL MISSION

Bulit on its ‘Beauty for All’ philosophy, Fenty Beauty ensures beauty is accessible to everybody – regardless of skin tone, background or gender. Empowering individuals to express themselves without limits, the brand not only creates cosmetic collections with over 50 shades but also challenges traditional beauty standards to promote a broader, more authentic vision. With its bold approach, Fenty Beauty continues to break the barriers by championing self-expression and celebrating what makes each person unique.

FENTY BEAUTY BESTSELLER

As Fenty Beauty's first launch, and one of its most groundbreaking, the Pro Filt’r Soft Matte Longwear Foundation reshapes the cosmetic space by offering a wide range of 50 shades. Catering to a diverse spectrum of skin tones, the bestseller provides a long-wearing, matte finish with buildable coverage. Championed not only for its inclusivity but also for its performance, it serves up a smooth, second-skin complexion that stays in place throughout the day.