BE COLLECTION

Fusing vibrant colour with luxury textures, Huda Beauty’s Ube collection dreams up bold, unique shades that suit every skin tone. Inspired by the by the rich hues of its namesake – a purple yam native to the Philippines – Huda Beauty’s Ube range features an array of high-performing lipsticks, eyeshadows and blushes designed to elevate your look with the warmth and elegance of the renowned purple tone.