Offering trend-led, celebrity-approved (it's graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, volumising lip plumpers, heavenly highlighters and brilliant makeup brush sets, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.
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ICONIC LONDON MAKEUP
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ICONIC London Glossing Brush
2
28.20€
ICONIC LONDON Liquid Matte Eyeshadow
7
21.00€
ICONIC London Silk Glow Duo - Rose Glow
11
38.42€