SHOP ALL ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.