DISCOVER SIMIHAZE BEAUTY
Brainchild of social media sensations Simi and Haze Khadra, SIMIHAZE BEAUTY was born from the duo’s tiring of mixing lipsticks together to create their ideal formula *and* epiphany that stickers could work as eye make up. Gaining popularity for its innovative range of stick-on cosmetic designs, the brand encourages creativity, freedom and visionary makeup looks with its range of face tints, bronzers, blur lipstick, stickers and more.
MEET SIMIHAZE BEAUTY'S FOUNDERS
Born in Saudi Arabia, identical twins Sama and Haya Abu Khadra (also nicknamed – Simi and Haze) were brought up within the fashion scene. Not only did their mother run a renowned fashion boutique in Riyadh, but, from as young as 14 the sisters were spotted attending Fashion Weeks and being shot for their street style. After moving to LA to study together, the ‘it girls’ dabbled in DJing, modelling and social media – all while graduating in the top two percent of their class. The only thing left for them to do was disrupt the beauty space – and thus SIMIHAZE BEAUTY was born...
SIMIHAZE BEAUTY’S ‘MINIMAL OPTIMAL’ ETHOS
Powered by the founders’ ‘minimal optimal’ theory, SIMIHAZE BEAUTY creations need minimal effort while still giving maximum results. Using this benchmark for each design, the brand’s bestsellers include celestial stickers (that can be used as make up), powerfully pigmented blur lipsticks and melting bronzer balms that offer a sun-kissed finish while nourishing your skin.
