Instantly moisturise and plump your curls (which are often dry because natural oils from the scalp struggle to flow down the bends and twists of strands) with the FLO-ETRY Vital Natural Serum (295ml).

Starring Color Wow's proprietary profaxil-18 complex (which breaks up large oil particles, making them easier to disperse), the FLO-ETRY Vital Natural Serum spreads rich jojoba (and pequi and coconut) oil throughout strands from roots to ends. What's more, the formula is made using the brand's naked technology, which works to leave hair feeling and looking lightweight and hydrated, without the weight or greasiness. So if you're thinking that your curls need some serious hydration, you know what to do...

Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly throughout your lengths.

Solving your hair care concerns, Color Wow is always at the cutting-edge of innovation. With simple yet effective products, aimed at those with colour-treated hair, the brand identifies your tresses 'pain points' and resolves them with its range of targeted formulas. No exception to the rule is the FLO-ETRY Vital Natural Serum (295ml), designed to nourish curls and kinks.

Aqua/Water, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, PEG-40/PPG-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Polyquaternium-37, Dipropylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Propylene Glycol Dicaprylate/Dicaprate, C10-40, Isoalkylamidopropylethyldimonium Ethosulfate, Caprylyl Glycol, Caryocar Brasiliense Fruit Oil, Ceteareth-20, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, PPG-1 Trideceth-6, Hydrolyzed Rice Protein, Fragrance/Parfum, Quaternium-33, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate.