This shampoo promises a lot, but I found that it was simply like any other shampoo. Granted….. it smells delicious. That being said, it has done nothing for my hair. In fact, I kind of hate the way my hair looks after washing with this shampoo - kind of frizzy. I have to use a lot of styling product to tame it. It does the job of washing your hair and makes it smell very nice. That’s about it.