Honest Beauty Extreme Length Mascara + Lash Primer

Good, clean, honest beauty! Tired of having to choose between 'what works' and 'what’s good for you', actor-turned-brand founder Jessica Alba worked with a team of top make up artists and cosmetic chemists to create a brand you can trust. With products that give both ‘performance and peace of mind’, they’re safe, simple and effective solutions for a happy and healthy life. Double-sided and lauded for its long-lasting formula, the Extreme Length Mascara + Lash Primer is a two-in-one multitasker. The primer simply makes the mascara work that much harder, while the true-black mascara lifts, lengthens and thickens – with a formula that you can build up coat by coat, for a personalised look.

Expertly housed in chic, minimal packaging that’ll sweeten your make up box, the Extreme Length Mascara + Lash Primer is a double-wanded hero that lengthens, nourishes and volumises.

Described by the brand’s founder, Jessica Alba, as a 'game changer’ with ‘incredible payoff’, the primer and mascara duo work harmoniously together for larger-than-life lashes. The primer preps and conditions – creating a silky-smooth texture – while coating lashes with a Velcro-like grip, ready to hold pigment in place with intense colour. Primer also allows you to layer the mascara effectively, which is the key to length, drama, definition and fullness. With extended staying power and supercharged with jojoba esters and beeswax, the formula moisturises and conditions, for healthy lashes that feel as good as they look. Cue the question: “What mascara do you use?”

MASCARA Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

LASH PRIMER Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid."

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Applying mascara is a breeze with the lash building primer. Brush the mascara primer through your upper lashes evenly from root to tip. Wait 30 seconds, and then apply a coat of mascara to your upper and lower lashes, using the moulded bristles to define and separate as you go to experience your very own lash growth. Apply another coat for thicker, fuller lashes.

CAUTION: When applying mascara, avoid direct contact with eyes. If contact occurs, flush thoroughly with water. In case of irritation, discontinue use and consult your doctor.