Amika

amika The Wizard Detangling Primer

25 reviews

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25.90€

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Image 1 - A hand holding a spray bottle of Amikas the wizard detangling primer against an orange background, with visible text that reads protects against 450°F heat, reduces frizz, and detangles all hair types.
Image 2 - A colorful bottle of amika detangling primer titled the wizard is displayed beside an avocado half with a brown pit, surrounded by orange sea buckthorn berries and oil drops, with text that reads SEA BUCKTHORN nourishes hair and AVOCADO OIL promotes moisture + smoothing benefits.
Image 3 - Image shows a vibrant display of haircare products from amika, including a detangling spray labeled the wizard, two bottles labeled normcore signature shampoo and normcore signature conditioner, a bottle of perk up dry shampoo, and a jar labeled soulfood nourishing mask, all set against an orange tiled background with descriptions highlighting their uses: detangle + heat-protect, for nourishing cleanse + condition, moisturize + soften, and absorb oil + reduce odor.
Image 4 - Image shows two bottles of Amikas the wizard detangling primer side by side, with the left bottle featuring a black spray nozzle and a colorful design, and the right bottle with an orange spray nozzle; visible text includes from that above the left bottle, to this above the right bottle, and the wizard detangling primer had a makeover! PACKAGING MAY VARY below.
Image 5 - A woman is shown with her hair styled on the right side and unstyled on the left side, with text above stating the wizard detangling hair primer and below saying protects hair against heat up to 450°f.
Image 6 - A smiling person with pink hair is shown in a before-and-after comparison, with the left side displaying frizzy hair labeled BEFORE and the right side showing smooth hair labeled AFTER, alongside the text the wizard detangling hair primer and protects hair against heat up to 450°f.
Image 7 - Two colorful hair product bottles from Amika, one orange and one pink, with spray tops, labeled as the wizard and featuring text indicating they are detangling primers, with information about ingredients like avocado oil and squalane; a caption above reads pick your styling potion.

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. A styling potion that's sure to be a staple in any alchemist's apothecary, The Wizard Detangling Spray is a multitasking formula that preps and primes your hair for any style, as if by magic.

The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is "all hair is welcome". No exception to the rule, The Wizard Detangling Spray is the ultimate pre-game potion before the main magic (read: styling) begins.

Suitable for all hair types, from straight to curly and coily, this all-in-one lightweight hair priming spray has an abundance of benefits but its ability to leave your hair shiny and silky-soft takes the winning spot to us. As for the others, it protects hair against heat up to 450°F; provides ultra-hydration, detangles and smooths strands for a lustrous mane, and even cuts down on blow dry time so you can get on with your day! Pssst, did we mention is safe for colour-treated, Brazilian-treated and keratin-treated hair?

Cyclopentasiloxane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Fragrance/Parfum, Persea Gratissima (Avocado/Avocat) Oil, Tocopheryl Acetate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Coumarin, Geraniol

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Two ways to spritz: evenly mist throughout damp hair before detangling and/or blow drying.

Mist throughout damp hair then style as usual.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

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amika The Wizard Detangling Primer

25.90€

Customer Reviews

4.32

Top Customer Reviews

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Love love love

The best detangle product out there. Plus great at heat protection. I use it after every wash before blow drying and it never leaves my hair feeling dirty or heavy. It smells divine but quite strong so if you’re sensitive maybe this wouldn’t be your fave

2024-10-30 by Ieva Verified Purchase

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Perfect for all the family

I love this detangler & use on my daughters & my own long hair. Smell is fabulous as well.

2024-10-19 by Ais Verified Purchase

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Ok, but nothing special

Due to the popularity and price of this brand I was expecting much more. It is not a bad product, but also doesn't do anything more that any other oil from drugstore wouldn't do. The main reason I bought it is to use it as a detangler but really doesn't do anything. I have very long and thick hair, never colored. Maybe for someone with a lot of damage this works, but for my hair it does nothing.

2024-10-12 by Ina Verified Purchase

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To much buzz

Expected more, delivery was just like any drugstore hair product just very expensive. It rather pay 2 euros for the organ oil I buy at the supermarket. Keeping the bottle tho very handy

2024-10-08 by Lil Verified Purchase

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It’s alright

It’s okay, Smells amazing but maybe I expected more? Still good tho!

2024-08-09 by Mienom Verified Purchase

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Wizard

One of the best detanglers on the market. You only need a little bit as it is quite silicone-heavy. My hair dries faster when I use it, looks smooth, silky and soft and smells heavenly.

2024-07-17 by M Verified Purchase

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