Banish brassiness and stay beautifully blonde with this post-bleach toner, which neutralises yellow pigments to keep golden, platinum or silver hair free from unwanted tones. A semi-permanent, nourishing dye kit (with all you need for practically effortless application) this will help you to get back to the bright side. Pronto.
Whatever the shade, the ultimate blonde ambition is to banish brassiness for good – and BLEACH London’s White Toner Kit is one of the best ways we’ve ever found. Neutralising yellow, orangey pigments, this semi-permanent (it lasts around 16-20 washes) post-bleach toner kit keeps hair at its brightest blonde, whether you’re golden, white, silver or platinum. Containing a tube of colourant, a bottle of developer lotion (peroxide) and a repairing treatment mask (to nourish stressed-out strands), alongside a pair of plastic gloves and an instruction leaflet, this really does contain everything you need to carry off effortless application. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as cool.
Colourant 40ml :- Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Toluene-2,5-Diamine Sulfate, Resorcinol, Sodium Benzoate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino-2-Hydroxytoluene. Developing lotion SCA :-Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. Reincarnation mask :- Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool
*For full ingredients, please refer to packaging
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Instructions included in box.
This semi-permanent dye will last for around 16-20 washes. The colour achieved and the length of its duration can be influenced by many factors including: Condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. The final effect will depend on your hair colour. Best results will be seen on already very pale yellow bleached or highlighted hair.
If your hair isn’t already blonde, use BLEACH London TOTAL BLEACH or BLEACH London DIY DIP DYE to lighten your hair first. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.
Follow with BLEACH London SILVER SHAMPOO every other wash to extend brightness.
Frequently Bought Together
Customer Reviews
13
5
4
3
2
1
8
1
0
2
2
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Tones down brassiness!
I have been using health food store dye on my gray/blonde hair to brighten it for many years and I use this to tone down the yellowishness that it takes on after a while. Works like a charm!
by Qwendy Verified Purchase
Was this helpful?
Nice product with a good price
I bought this to tone my hair after bleaching it. It worked nicely, but you need to be mindful of how long you leave it on. I left it on for too long and some parts of my hair turned too ashy (which is not what I wanted).
by Thea
Was this helpful?
Great
Bleached my hair (virgin) and I loved this it really made a change and brightened my hair.
by Sally Verified Purchase
Was this helpful?
Perfect colour and soft hair
I love this product! I had a yellow root colour and bleached highlights with a yellow tone I wanted to get rid off. The toner worked wonders and left my hair with an even, cool tone and silky smooth. This will be my go to product from now on <3
by Anna
Was this helpful?
It did nothing
I bleached my hair using the bleach London bleach kit which took to my hair well but it needed toning to get rid of the brassiness. I bought this one along with the champagne super tone and neither of them did anything for my hair, I wanted the white platinum shade like on the box but nothing changed and it was a waste of money :(
by Libby
Was this helpful?
Colour didn't last long
I bought two packs. No result after the first bleaching. My hair got slightly grey after second bleach but it didn't last long.
by Kitty
Was this helpful?
White toner.
I love this product. The first time I used it I was a bit worried when my hair went grey after I rinsed it out, after re washing it again my hair went white (as I didn’t rinse it properly the first time). I bleach my hair every couple of months and use this after to get the yellow out of my hair white. It has amazing results and definitely recommend it.
by Kryztlecori
Was this helpful?
Did nothing
Hate to say as I wanted it to work, but it did nothing. Had yellow undertones before and I am still with it
by Alexandra
Was this helpful?
Dyed my hair a greenish- grey.
I have naturally white hair. This time I needed to tone down the yellow overtones. I used this exactly as directed but instead of the reduction in brassiness or slight mauve overtones I got a pastel green grey. Obviously I am not happy and I will be trying to get rid of that without damaging my fine white hair.
by Salsa
Was this helpful?
So easy and amazing results
Have been using this since it came out so 3 plus years? Wouldn't use any other bleach, so straightforward and cheap.
by cait
Was this helpful?