CENTRED. Daily Calma Shampoo

After ten years working in the fast-paced fashion industry, CENTRED.’s founder, Laura Tudor, felt exhausted. And not only was she strung out, overtired and overwhelmed, but the toll of her high-stress career was impacting her physical health; after a few particularly frantic months, her hair had begun to fall out, which is why, with the help of her husband (and hair stylist) Kieran Tudor, she set out to learn about what she could do to ‘undo’ the effects without compromise – which meant natural, vegan, cruelty-free treatments to not only halt the hair loss but to stimulate growth and preserve her hair’s health and resilience. CENTRED. was born – a concise and considered collection of super-charged, plant-powered hair and scalp heroes to cherish your lengths while respecting your scalp’s equilibrium. Sign us up…

Entirely free from the usual suspects (you won’t find a sulphate or silicone here), CENTRED,’s Daily Calma Shampoo is much more than a cleanser – this plant-powered formula gently dissolves daily build-up and grime while providing a much-needed moment of respite (aaaand breathe).

With every ingredient spoken for (the brand justifies every inclusion), this formula comes with a Vegan Society seal of approval, and is made with 91.3% plant-based ingredients. With a coconut base that effortlessly generates a rich, indulgent lather, this mild yet effective shampoo swiftly sweeps away oils, dirt and debris… as well as your everyday stresses. With orange blossom water and amino acid proteins to cherish each strand and respect your scalp’s delicate balance, as well as chamomile and aloe to replenish precious moisture, this invigorating, citrus-scented formula will elevate your hair-washing ritual. “I’m sorry, I can’t come… I really am washing my hair.”

Aqua, Sodium Lauroyl Methyl Isethionate, Coca- midopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Glycerin, Lauryl Glucoside, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Aurantium Dulcis (Orange) Flower Water, Aloe Barbadensis Leaf Juice, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Polyquaternium-7, Guar Hydroxy- propyltrimonium Chloride, Tocopherol, Isoleucine, Histidine, Phenylalanine, Benzyl Alcohol, Benzoic Acid, Dehyd- roacetic Acid, Sodium Benzoate, Potassium Sorbate, Parfum, Citral, Citronellol, Hydroxycitronellal, Limonene, Linalool, Citric Acid.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Massage into wet hair and rinse off completely. Alternatively, leave on for 2 minutes before rinsing and take time to enjoy a deep breath of the natural citrus notes to help you feel more balanced and become more CENTRED. For best results follow with our Daily Calma Conditioner.

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