Color Wow Root Cover Up - Platinum 2.1g
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RRP: 32.20€ Current price: 24.15€
Save € 8.05 ( 25% Off )
Solving your hair care concerns, Color Wow is always at the cutting-edge of innovation. With simple yet effective products, aimed at those with colour-treated hair, the brand identifies your tresses 'pain points' and resolves them with its range of targeted formulas. Here to help you go longer between salon appointments is the Root Cover Up (2.1g), a coloured powder that instantly hides greys, fills in grown out roots, touches up highlights and even fills in sparse areas.
Can't get a colour appointment? There's no need to stress when the Root Cover Up (2.1g) from Color Wow is here to save the day.
Available in an array of hues, this weightless mineral powder clings to your hair to cover the look of greys and any grown-out roots that have decided to make an appearance. Complete with a mirror and double-ended application brush (one flat side for broad sweeps and one small domed for targeted precision), this set makes colour cover-ups quick and easy. The no-mess formula settles over your strands with a soft, water-resistant finish, so swimming or walking in the rain is never off the cards.
'Platinum': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
'Blonde': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides), Ci 77499 (Iron Oxides).
'Light Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
'Medium Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
'Dark Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77492 (Iron Oxides).
'Black': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides).
'Red': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides).
'Dark Blonde': Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out (do not use sweeping motion). Apply more powder as needed. To extend highlights, use the side edge of the small brush.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great idea
It’s very nice and great idea but i think i picked wrong shade. I got blond one but i think it’s little dark. Next time i try platinum shade
by Lisa Verified Purchase
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It works but requires a specific technique
You have to make sure the hair is taught and that you put a lot of powder on the thinner side of the brush to be able to show the platinum shade over darker hair. But if done right it does work and it is waterproof too and sleep proof!
by Dorin Verified Purchase
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Effective but needs careful application
This product works quite well in covering roots. I have very pale skin and very dark hair, so my part is always bright white. This product also helps bring down that startling contrast. It is fussy to use and it's easy to get the powder everywhere, but it does a good job of covering up the grey roots between visits to the colourist.
by Jean Verified Purchase
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Not great
I had high hopes but it did not work for me. It's nothing special. I have passed this to my mother and she seems to like it better( that's the reason I put 3 stars)
by Mariana
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Not so wow
I do not find this product very easily to apply. It is very hard to cover your grey hair. Do not feel that my hair is clean after applying the product.
by Natalia Verified Purchase
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WOW!!!!!
*Purchased in the color Dark Blonde I decided to go out on a limb as I've tried various root cover ups, mostly sprays. Yuck to all. I have a lot of grey hair mixed in with my dark hair, I colour my own hair a mixed dark blonde every 3 weeks...it's annoying and nothing has worked...till now. Clean hair or dirty hair, when I don't colour it, this has been a heaven sent item to masquerade the grow out. It's very luxe small packaging but don't let it fool you. I thought I would get 3 uses out of it and ciao. Not the case. I've had this on hand going on 8 months and it barely looks touched. A little goes a long way. The cover up is amazing and does not look painted on, the colour is natural and kind of blends in with the highlights too. It does not smear or transfer and I get sweaty head a lot. Takes a few brush strokes to get the hang of it. Although it is pricey, it's incredible and I will definitely be repurchasing this. It is a WOWIE WOW WOW for me and part of my Holy Grail!
by Mima
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