dpHUE Cool Blonde Shampoo 8.5 fl. oz.

Fresh colour, even between salon trips? Yep, our beauty prayers have been answered with the arrival of dpHUE, the California brand arming us with the tools to say hello to our hair’s best hue yet. Promising to neutralise unwanted brassiness in blondes and greys, the Cool Blonde Shampoo marks the next-gen in purple products. With a INCI list packed with ingredients that will do so much more than just tone your mane (we’re talking nourishing heroes to seriously strengthen strands), using this in combination with the brand’s Cool Blonde Conditioner promises a shiny, healthy mane even when you’re stretching out time between visiting your hairdresser just that little bit longer.

Brassiness, be gone! Just a few of minutes with the Cool Blonde Shampoo will help you to neutralise yellow tones within your strands, while gently cleansing your mane of dirt, excess sebum and debris.

Looking for a shampoo superstar to help you indulge in your most beautiful blonde (even when you’re not fresh from the salon)? This rich, foaming and colour-locking formula uses specially formulated violet pigments to tone your mane — without harsh ingredients that might actually strip or dull your colour in the long run. And because the dpHUE team knows the toll bleach and colour (not to mention heat and environmental damage!) can take on your hair, this formula is brimming with hydrating ingredients like silk proteins and hibiscus flower extract to strengthen the hair, improve lustre and increase brightness.!

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-150 Distearate, Benzyl Alcohol, CI 60730, Citric Acid, Ethylhexylglycerin, Glycol Distearate, Hibiscus Sabdariffa Flower Extract, Hydrolyzed Silk, Fragrance (Parfum), Phenoxyethanol, Polyquaternium-10, Potassium Sorbate, Propylene Glycol, Quaternium-80, Silk Amino Acids, Sodium Benzoate, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

1. Apply to wet hair, massaging into the hair & scalp.

2. Rinse thoroughly.

For more intense results, leave on hair for up to five minutes. Use weekly or as often as needed.