EGO Alter Ego hair dryer

The Alter Ego hairdryer from EGO is handmade in Korea & uses groundbreaking HW2 technology (Hwangto Ceramic) & Tourmaline gems to create a new 'intelligent' molecule, meaning shorter drying times, even heat & a healthy finish. The basis for HW2 comes from the ancient, mineral-rich red earth in Korea's pine forests, which emits negative ions, far infrared rays & anions to reduce static, impart moisture & strip away toxins. The result: salon-shiny hair that does what it's told!

This ergonomic hairdryer uses HW2 technology to speed up drying time, limiting damaging heat exposure, while improving hair's shine and manageability. It boasts no less than 8 heat and speed settings, plus an impressively quiet motor. The generous 10 foot swivel cord allows for much greater freedom of movement, plus it's lightweight so you can hold it for ages without getting a 'dead arm'! Far-infrared heat emissions penetrate deep into the hair's cortex, drying it from the inside out.

Comprehensive and extensive 2 year warranty. Please select UK or EU option from the dropdown menu depending on which plug you require.