Born and raised in Dubai, Hindash has evolved from a Studio Art graduate to an internationally acclaimed make up artist via an impressive YouTube career as a painter — he reached over 68 million views and 1.7 million subscribers. Progressing from portrait painting to make up artistry and photography, he's now distilled his exquisite artistry into a succinct line of make up staples. Here's why we think you'll be a Hero(line) worshipper...
On a quest to make eyeliner application a breeze, Hindash has developed a formula so intuitive, so controlled that even make up newbies can find their feet with. Enter: Heroline.
An ultra-black eyeliner made for extreme wear and precision, it boasts a rich, vegan ink formula and an elegant brush tip that's the perfect length for gliding across your lids. Let's talk about its credentials: expect 24-hour wear, high-intensity, full-coverage pigment, smooth consistent ink flow, and a formula that's water-resistant, smudge-proof, transfer-proof and heat/humidity-resistant. Phewpf! Encased in a luxurious aluminium columned shell, it also gives you an unmatched grip for ultra-precise application.
Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Propanediol, Laureth-21, Acrylates/Dimethylaminoethyl Methacrylate Copolymer 1,2-Hexanediol, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Dehydroacetate, Ammonium Acrylates Copolymer, Potassium Sorbate, Butylene Glycol, Pentylene Glycol, Caprylyl Glycol, Plankton Extract, Mirabilis Jalapa Extract, Black 2 Ci 77266 (Nano).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Shake gently or tip pen to activate ink flow. Create the most precise thin lines by holding the brush tip pen upright, or go for ‘classic to bold' by pressing the brush tip on its side along your lash line.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great!
The formula is great, super black and long lasting. But I think the brush may be difficult to use at the beginning if you're use to felt tips.
by C. Verified Purchase
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It's quite underwhelming
I had high expectations for this liner, but it's not durable at all. Too bad.
by Dorine Verified Purchase
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Best black eyeliner in the business
This just works! which sounds like kicking in an open door, but so many eyeliners don't. This goes on easily, even on my creasy eyelids, doesn't skip, doesn't smudged, is still going wrong after several months. I know the price tag is high, but for me it is worth, and when I run out, this is the black eyeliner I will repurchase8 Now if only he would do a brown oen as well, I would be set for life.
by Abigail Verified Purchase
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Great all-purpose black liner
Easy to use. Stays put. Doesn't irritate my sensitive eyes.
by Isabel
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Ticks every box - just perfect!
After many purchases over the years of eyeliners that were difficult to apply, smudged, disappeared during the day etc. I’m over the moon with this product.  Do not hesitate to buy,  it’s wondrous! Easy to apply, lovely fine line, stays put, doesn’t smudge -  a definite 10/10 from me.Â
by SB
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Best eyeliner I have ever used!
I could not be happier with this eyeliner. It has the finest tip I've ever seen on an eyeliner, and it glides on beautifully (unlike other pen style eyeliners I have used). Also very easy to remove but doesn't flake or smudge during the day. 10/10!
by Ty
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Sooooo perfect!!!
It's not an eyeliner it's THE eyeliner!
by Aysha
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Amazing
I own the Hindash palette so this is an addition to my collection! I am very impressed with this liner as you can be very precise and create the line you want! It applies perfectly onto the skin, doesn’t fade! And the packaging is something really different and special! Love Hindash🖤🖤🖤
by wio_beauty
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Perfect flicks
Having tired so many of these I’m always sceptical. However this was fab. Really sharp point, with very deep black liner. Just wet enough to create a great liquid graphic eye, but not so much that it will smudge or run. Love it.
by Sarah
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Great brush eyeliner
Love this eyeliner. Very pigmented, easy to draw a fine flick, and the staying power is great. No smudge. However, not impressed with the product’s unnecessary and excessive packaging. The sleek sliver coloured aluminium shell looks elegant and comfortable to hold. It comes in a small paper box, and then in another almost 10 times bigger hard box that is made with plastic and foam of some sort. Doesn’t  appear to be environmentally friendly at all. So not cool in this day and age. It’s a great product and it really doesn’t need to be put in such a pretentious box. The package creates too much unnecessary rubbish from such a small item.Â
by Olivia
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