ICONIC London Smokey Eye Obsession Set

Famous for its glow-giving formulas, ICONIC London was founded by trained make up artist Jade Elliot and has built a cult following that includes the likes of Beyoncé, Kim K and Ariana Grande to name a small few. Expect trend-led, celebrity-approved products and application tools that challenge tradition (just check out the brand’s foundation brush). Got a thing for smokey eyes? Meet your new obsession. This set includes a gorgeous palette of bronzed and sultry shades, plus the Triple Threat Mascara (9ml) to create full, fluttery lashes. Prepare to spellbind.

Mystify those in your midst with the Smokey Eye Obsession set comprised of the Triple Threat Mascara (9ml) and Bronze and Smokey Eyeshadow Palette (4 x 1.9g). Think: spellbinding eyes every time.

Using the blackest of black pigments, you can count on the mini Triple Threat Mascara to coat lashes with dramatic (and budge-proof) results. This 100% vegan formula delivers on all counts: lengthening for sky-high height, thickening for doll-like volume, and lifting lashes from the root for a natural curled-up effect. Next up, the Bronze & Smokey Eyeshadow Palette — which boasts a quad of velvety soft, bronze- and sultry-hued shadows that blend beautifully into one another. Now, where’s the party at?

Eyeshadow Palette (4 x 1.9g):

Matte Ingredients: Mica, Talc, Silica, Diisostearyl Malate, Magnesium Stearate, Dimethicone, Lauroyl Lysine, Boron Nitride, Simmondsia Chinensis (Jojoba) Sed Oil, Hydrogenated Polyisobutene, Alumium Starch Octenylsuccinate, Phenoxyethanol, Caprylyl Glycol, Caprylic/ Capric Triglyceride, Ethylhexylglycerin. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides).

Shimmer Ingredients: Mica, Dimethicone, Synthetic Fluorphlogopite, Phenyl Trimethicone, Diisostearyl Malate, Magnesium Stearate, Polymethylsilsesquioxane, Simmondsia Chinensis (Jojoba) Seed Oil, Silica, Dimethicone/ Vinyl Dimethicone, Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Triethoxycaprylylsilane, Tin Oxide, Synthetic Wax, Ethylhexylglycerin. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides).

Triple Threat Mascara (9ml): Aqua (Water, Eau), Glyceryl Stearate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Cera Microcristallina (Microcrystalline Wax), Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), Polyvinyl Alcohol, Propylene Glycol, Stearic Acid, Palmitic Acid, Aminomenthyl Propanol, Phenoxyethanol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Ci 77499 (Iron Oxides).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Eyeshadow palette (4 x 1.9g): Buff and blend the chosen shades onto the lid.

Triple Threat Mascara (9ml): Brush onto lashes from base to tip. Apply mascara in layers to increase coverage and volume. Use a zigzag motion from the roots out to aid lash separation.