ICONIC London Triple Threat Mascara - Black 9ml
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21.90€
Founded by trained make up artist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products — and now liquid shadows. Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them up for a crease-free ‘wow’-heavy look.
So you want a sumptuous wash of colour on the lids in just one swoosh? Say ‘hello’ to ICONIC London’s new Liquid Matte Eyeshadow: six pigmented shades delivered via a velvety soft cream formula that dries down to a last-all-day matte finish.
Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help create smooth, seamless colour payoff. With each shadow designed to be worn alone, blended together or used as a base to intensify the rest of your powder shadows, the only question left is which shade to choose from. ‘Rich Soul’ is a deep, merlot red; ‘Rise’ is an earthy brown; ‘Wild Heart’ is a warm terracotta; ‘Captivate’ is a smokey brown; Aura is a soft-focus tan; and ‘Free Spirit’, a playful, peachy-pink.
‘Rich Soul’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Rise’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Wild Heart’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Captivate’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Aura’
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
‘Free-Spirit'
Isododecane, Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, Hydrogenated Polycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Ascorbyl Palmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
1) Use alone to create a seamless, soft-focus wash of colour.
2) Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.
3) Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.
Customer Reviews
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"Matte Magic: ICONIC London's Liquid Eyeshadow Delight"
Get ready for one-swipe perfection with ICONIC London's Liquid Matte Eyeshadow! These velvety soft creams dry down to a long-lasting matte finish in six gorgeous shades. Infused with nourishing vitamin E, they offer smooth, seamless color payoff in a flash. Wear them alone, blend them, or use them as a base – the possibilities are endless! Which shade will you choose? 💫
by Shahmy Verified Purchase
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My favorite mascara
I have so manyascaras and this one its perfect for my fay to day, gives length, they look elegant and i doesn't transfer! I love it I will keep buying it 🩷
by julieta
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Disappointed
Had high expectations after some YouTuber recommended it but now I have huge regret. It doesn’t lengthen at all. Just clumps and doesn’t last. It’s mostly gone in a couple hours compared to the mascaras I’ve used previously. Won’t be buying again
by Lauren
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Meh
My eyelashes: naturally quite nice - long and fluffy.The formula: it crumbles.The wand: with the actual mascara it works terribly, does not separate at all or give some volume. But once you wash it and use it with no product on it (for additional separation) - it's good.
by Mali
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ICONIC LONDON TRIPLE THREAT MASCARA
It's a tubing mascara at least from what I can tell from my experience, meaning it cleans of with warm enough water. Did not get any irritation in my fairly sensitive eyes.Gives you defined and longer eyelashes, does not smudge over the day (oily skin) and when layering does not clumb (at least for me it didn't). I have tricky naturally curling eyelashes with some/semi volume, and with this mascara I was able to build up and get the look for day/night time, so really like this one :)
by Anu
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GREAT IF YOU LOVE LENGTH
I prefer my mascara to be volumizing, but if you love lengthening ones, this may be for you. The formula is a bit too wet for my liking, but this kind of mascara usually is like that. Not for me at all, though.
by awdreeoh
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Best mascara
It's really the best mascara I've ever tried! Makes my lashes extremely curvy and long, stays for all-day without falling out. I received it in a goody bag but definitely will repurchase it because it has no disadvantage!
by Asya
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Best ever
I have tried SO many mascaras and some pretty good ones at that. But this one is the absolute best. What I'm looking for is super thick long lashes, to the point where they almost look fake. Easy to apply, without clumps or too many hairs sticking together and naturally it has to last all day without trouble. This one does that. And also, it stays great, also after months of use. I get compliments all the time!
by Papillon
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