ICONIC London Underglow Blurring Primer 27ml
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28.25€
In stock | Usually dispatched within 24 hours

Home to some of the most industry-adored highlighters, brilliant blushes and more, make space in your beauty bag for a new obsession — the ICONIC London Underglow Blurring Primer is your gateway to a fresh-faced beam. A totally unique skin care slash make up hybrid that minimises the appearance of pores, fine lines and wrinkles in an iconic way, this must-have primer is just what your base routine has been waiting for.
Inviting you into a whole new era of make up, the ICONIC London Underglow Blurring Primer kickstarts your radiance from the very first step of your routine to give your skin the most enviable filter-free flawlessness.
Marrying skin care benefits with make up and powered by the ultimate skin-brightening agent that is vitamin C, this illuminating elixir preps and primes your face for the dreamiest finish. Totally unique right down to the last glow-giving drop and featuring artemisia capillaris, a Japanese plant extract that wards of blue light exposure, you can easily blur away the appearance of crater-like pores, deep-set lines and any imperfections that may stand in the way of your seamless base. Ready, steady, glow with the help of ultra-delicate champagne pearls which enhance your lit-from-within glow in seconds. With a formula so hydrating and refreshing, what’s not to love?
Aqua (Water, Eau), Dimethicone, Peg 10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl Peg/Ppg 10/1 Dimethicone, P Henoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Di Methiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Sorbitol, To Copherol, 1,2 Hexanediol, Caprylyl Glycol, Xanthan Gum, Ascorbic Acid, Colloidal Gold, Glutathione. May Contain (+/ (+/--): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides),Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
After moisturising, use the ICONIC dropper to apply 2-3 drops all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin.
For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.
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ICONIC London Underglow Blurring Primer 27ml
28.25€
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5 stars rating 27 reviews
4 stars rating 14 reviews
3 stars rating 6 reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Nice primer
Makes my make up sit all day. Does not feel sticky and leavs a nice glow
by Lovr Verified Purchase
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Smells weird
The primer itself is very good and definitely blurs your skin, however I never find myself using it because of its weird smell that doesn't fade throughout the day. Unfortunately, I just can't get pass over it.
by Rocío Verified Purchase
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Good
It's good and feels like it smoothes the skin but won't work with any type of makeup more suitable for oily skin
by Barshoshan Verified Purchase
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Good
Blurting but still giving a dewy finish
by Ozlem
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It’s just okay
I want to love this primer but I just don’t. I find it a little drying on the skin and my skin type would be quite oily. I don’t feel it does a whole lot. I have a lot better primers for half the price
by SMCK Verified Purchase
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Great
Can compete with the much more expensive stuff! Does give a nice glow and makeup goes on very smoothly after. Packaging is less mess-free than it looks.
by Julie Verified Purchase
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I think I love it…
I’m so on the fence with this primer! Some days I’ve warn it and my makeup has never looked better. And then on other days I’ve done my makeup the same and it doesn’t look as good and ends up patchy by the end of the day. I’m not sure what’s going on! I’ve had some of my best makeup days using this primer but it doesn’t seem to be consistent. I’m going to keep trying!!
by SMCK Verified Purchase
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It’s ok
I really wanted to love this :( It’s not a revolutionary primer in my opinion, it just gives a nice glow to the skin. I didn’t find it very blurring, and I find the scent overpowering.
by Susie Verified Purchase
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Really works
Makes a blur effect, gorgeous scent (like coconut scented sunscreens). Makes my oily skin matte, but not supermatte which I like. Pores less visible. Recomend!
by Adrey Verified Purchase
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Not met not glowy
It’s not mat or glowy, but the perfect inbetween. Feels really silky and smooth. Works for my dry patches and greasy t zone. Makeup stays on so well during the day! Love it!
by Mare Verified Purchase
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