IT Cosmetics Superhero Mascara - Black 9ml
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28.20€
In stock | Usually dispatched within 24 hours

Adored by discerning beauty fans the world over, the Superhero Mascara Duo truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!
Not all heroes wear capes... the Superhero Mascara Duo comes in a sleek midnight black tube that conceals endless eye enhancing powers. Keep the full size version at home and travel-friendly one in your bag for quick touch ups on-the-go.
Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics' proprietary 'Elastic Stretch Technology' stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the lash-changing power brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.
Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.
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IT Cosmetics Superhero Mascara - Black 9ml
28.20€
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Customer Reviews
5 stars rating 66 reviews
4 stars rating 15 reviews
3 stars rating 6 reviews
2 stars rating 7 reviews
1 stars rating 8 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It's just...okay
Got the travel size as a giveaway, was really looking forward to trying it as the IT Cosmetics makeup remover is my holy grail for all eye products, but this was very disappointing. Pretty unremarkable on, not the nicest to use (quite thick and blobby) and it flaked terribly - all day I'd be wiping tiny flakes off my cheeks and they kept going in my eyes too.Pleased it was a freebie, didn't bother using the whole thing and definitely wouldn't recommend.
by Miss N
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Great mascara wow effect
Just love this mascara, lightening, tickening for an amazing effect day and night. I used to return to the YSL faux cils after each other mascara I tried, and in this case I might stick to this one.
by F.
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New favourite Mascara
I received this in the goody bag and I absolutely love it - it coats lashes so well with just one coat, it doesn’t flake or smudge and it comes off so easily with my oil cleanser. It’s basically everything I ever wanted in a mascara, highly recommend!
by Bec
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My new fave mascara
Received this mascara in the 2021 Cult Beauty Goody bag and I am very pleased, to at last find my new fave mascara!I have used many, many brands of mascara and am disappointed with most of them, but this is perfect. It applies easily and coats every eyelash. There was no irritation and it stayed on my eyelashes all day. It didn’t crumble or clog up and was easy to remove at the end of the day.
by Tracy
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Holy grail mascara
I’ve been using this mascara for a year now and it’s worth every penny. I have long lashes so I needed a mascara that could elongate them—this does the trick! While it’s also not waterproof I have so little issues with that and it doesn’t transfer to my under eye like some products do. Highly recommend if you’re looking for a reliable mascara!Â
by Ricque
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the best
I am totally impressed with this mascara. Love at first try:) I have tried many, (including Lancome, Dior, YSL) but I have to say this is the best ever. It gives me INSANE lashes. It does not budge, does not flake, and very little clumping. And, the cherry on top, comes off with my regular cleanser (Drunk Elephant), no extra step required.
by Andrea Verified Purchase
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The best
Best mascara ever! I have short brows, I need volume, length and that mascara really does that. Absolutely reccomend IT!
by Elena Verified Purchase
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Very clumpy
I bought the 5ml as I prefer buying mascara little & often. I’m really disappointed how clumpy this is when it goes on first. Takes a lot of work to get it looking decent. Once on it lasts well but I wouldn’t buy again
by Rachael Verified Purchase
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GOOD, BEST FOR NATURAL LOOKS
I like my lashes chunky and voluminous, so this is not the best for me (my favourite is the Marc Jacobs Velvet Noir & Urban Decay Lash Freak), but I can say it's quite lovely for a medium volume and length look. I would suggest for those who don't like thick and borderline clumpy lashes. It's perfect formula in terms of wetness. It's not excessively dry to where it crumbles off the face but it's not too wet to the point where your lashes stick together and takes forever to dry.
by awdreeoh
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Love this mascara
I have really short, fine lashes after getting extensions and using false lashes for so long, this mascara gives me so much more length and volume and doesn't transfer which is amazing!
by Rachel
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