Milk Makeup KUSH Waterproof Mascara Full Size
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29.30€
The waterproof sibling of the first ever mascara to contain naturally lit plant-derived oil, Milk Makeups unique vegan formula offers a hiiiigh dose of volume to your lashes, while the oil conditions every hair and grants a creamy, glide-on texture (no clumps or snagging). Added to the mix are teeny, hollow heart-shaped fibres that cling to individual lashes for fl-utterly intense and long-lasting volume.
Guaranteed to give your lashes a dose of TLC, Milk Makeups ground-breaking High Volume Mascara was the first ever to be spiked with naturally lit plant-derived oil and now it has a waterproof sister! On a mission to deliver 100% vegan products that are packed with good-for-you ingredients, Milk Makeup swapped beeswax a common binding ingredient in mascaras for plant-derived oil which has the joint (*cough*) benefits of nourishing the lashes while ensuring that the colour glides on seamlessly from root to tip. The hi-tech product also contains hollow heart-shaped fibres that lock onto each individual lash for phenomenal (flake-free) fullness and of course, a mascara is nothing without a good brush and damn it, does this one deliver. The chunky cone-shaped wand is cleverly designed with spiralling bristles that coat each and every eyelash without leaving any clumps. And, just when you thought it couldnt get any better, Milk Makeup prove us wrong the product is not only vegan, but cruelty and paraben-free.
Water (Aqua, Eau), Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Glyceryl Stearate, Ozokerite, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Stearic Acid, Acrylates Copolymer, Hydrogenated Vegetable Oil/Huile Vacgactale Hydrogacnace, Palmitic Acid, Stearyl Stearate, Butylene Glycol, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Caprylyl Glycol, Galactoarabinan, Sodium Dehydroacetate, Nylon-6, Papaver Somniferum Seed Oil, Cannabis Sativa Seed Oil, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Lecithin, Dipteryx Odorata Seed Extract, Theobroma Grandiflorum Seed Butter, Tocopherol, Silica, Ascorbyl Palmitate, Aframomum Melegueta Seed Extract, Citric Acid, Helichrysum Italicum Extract, Iron Oxide (CI 77499)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply KUSH Waterproof Mascara to lashes for instant long-lasting volume. For added drama, apply a second and/or third coat.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not worth it
Wanted to like this so much since jumping on the Milk bandwagon, but unfortunately it just really isn't worth it. Not waterproof or long lasting, does nothing impressive for the lashes (no extra length or volume), bottle is very heavy and just not easy to use at all. Really disappointed and wish I could get my money back!
by H
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Not waterproof!
Like many others, I bought this thinking it would be great for summer as it’s waterproof... Turns out even when it’s not rainy it smudges so I’m very disappointed with my purchase.
by India
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Hmmmm
It’s lively and lengthening BUT it’s not waterproof!!!! I work in outdoor events and so am outside a lot and before I knew it, the mascara was down my face making me look like a horror movie... So much so that I had to go and wash my whole face as it was everywhere. How has this been called waterproof?? I’m a fan of Milk but this was an overhyped mess...
by Gingerella
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It's okay
I wanted to get a good waterproof mascara for when I started swimming in the summer so I can just go straight from work. The original formula of this mascara is good at first but I found it was flaky and would smudge on my eyelids and browbone as the day went on. The waterproof formula is slightly better but not much of an improvement. It does last fairly well on the lashes but still has the tendency to flake off and smudge so I'd say it's more splash proof than waterproof. Wouldn't buy again!
by Rose
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NOT waterproof
Not very impressed. I'm no mascara connoisseur and usually buy cheaper brands. I took a chance and paid more than I would have liked to for this mascara based on it being waterproof. Day 1 of using it something bad happened and I had a little cry, looked in the mirror and I may as well have used a cheaper alternative. For something that's supposed to be waterproof, there was little to no product left on my lashes and black streaks all down my face. I've seen cheaper non-waterproof mascaras leak less than this! Honestly not happy with any aspect of this mascara - it's overpriced, NOT waterproof and even the wand is disappointing as it does nothing for length or volume. Honestly, I'd have been just as disappointed if I'd paid £5 for it.
by FB
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Great mascara but not waterproof
Bought this waterproof Kush mascara as a more eco friendly alternative to my regular mascara and it goes on beautifully but it doesn’t stay on. I get those dark circles under my eyes which I usually get with non-waterproof, cheap mascaras, and if I cry (usually when I laugh, don’t worry) it runs everywhere. I think if I’d bought the regular mascara I’d expect this but being waterproof I had hoped for more staying power :(
by Sammy
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Works better dry
It’s a very wet formula at first - it tends to need a second layer to get a fuller, thicker effect. It works a lot better as the formula starts to dry out.
by HVM
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A thoroughly mediocre mascara
To be honest, this mascara looks fine when it first goes on. It is separating, not clumpy, which I like. But I was expecting it to be more lengthening, as it is advertised as having "hollow heart-shaped fibres that cling to individual lashes", and I have to say I noticed no discernible lengthening effect. As fibre mascaras go, the Glossier Lash Slick is far superior. My main issue with this mascara though is that it is not actually waterproof. I don't have especially greasy lids, but after just a few hours I look like a panda. I have non-waterproof mascaras that smudge less than this one. For how expensive this is, it is really not worth it.
by Kb
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Not great
Having read the mixed reviews on the original formula of this product I decided to give the waterproof version ago in the hope that a waterproof formula would correct some of the issues with the normal version. Although I didn't get any of the smudging a lot of people mention with the original this does still drop little black specks on your face and fades away on the tips of your lashes as the day goes on. Didn't think that the it created great lashes either. I've stopped using it after 3 uses and re-ordered the Hourglass Caution, which is a much better allrounder.
by Cj
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By far my new staple product!
Amazing product. Never had a mascara feel like it glides on like silk like this one does. So smooth to apply, gets all the lashes and give the most amazing look! So glad I tried this, it's defo my new staple product! 20/10 for this one!
by Kt
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