Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. Joining the ranks is the Rise Mascara — available in a full size (8g) or handy travel size (4g) — which promises to thoroughly raise the bar on your lash game. Imagine your perfect mascara; we bet you’re thinking something along the lines of a formula that lifts, lengthens, curls, and delivers weightless volume with no clumping or smudging? Well this mascara does all that while also containing 93% naturally-derived ingredients.
Level up your lashes with the Rise Mascara, a blacker-than-black formula that lifts and defines for gravity-defying blinkers that still look thick and full of flutter.
For impressive precision and buildable volume, look to the formula’s ‘Lash-Wrap Technology’, which features a blend of four vegan waxes that bind together to coat each lash and ensuring lashes stay curled, lifted, and clump-free. The lengthening, lifting and curling power of this make up must-have in part also comes from the cleverly curved brush. The unique, wavy bristles grab and coat every single lash, resulting in locked-in, gravity-defying lift and volume — All. Day. Long.
Aqua/Water/Eau, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Stearic Acid, Glycerin, Hydrogenated Olive Oil Stearyl Esters, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Polyglceryl-3 Stearate, Rhus Verniciflua Peel Wax, Adansonia Digitata Seed Oil, Passiflora Edulis Seed Oil, PCA Glyceryl Oleate, Mangifera Indica (Mango) Seed Butter, Zingiber Officinale (Ginger) Water, Cocos Nucifera (Coconut) Oil, Plumeria Alba Flower Extract, Plumeria Rubra Flower Extract, Calendula Officinalis Flower Extract, Gardenia Taitensis Flower, Hydrolyzed Vegetable Protein, Hydrogenated Vegetable Glycerides, C18-36 Acid Triglyceride, Tocopherol, Sodium Hydroxide, Cellulose, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Dipropylene Glycol, Glyceryl Caprylate, Caprylyl Glycol, Benzyl Alcohol, Sorbic Acid, Sodium Benzoate, Sodium Dehydroacetate, Potassium Sorbate, Iron Oxides (CI 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Hold brush in line with the curve of your lashes. Swipe root to tip and build for more volume. Use the tip of the brush to define inner and lower lashes.
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Milk Makeup Rise Mascara (Various Sizes)
10.17€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really good
The mascara arrived quite large for the price so it's very worth it and the mascara is very nice
by Ofri Verified Purchase
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Gorgeous but little clumpy
This mascara is the best i’ve ever tried (this is the third one, hah). It elevates, curls and makes my lashes look incredible long. I already have quite dark lashes and they’re pretty long but with this mascara they look fantastic! I love the mascara but the applicator is a little too big for me and applying can be kinda hard. Because of the big applicator i think it gets too much product on it. It’s sometimes kinda clumpy but when using a lash comb i get perfect lashes. I will buy it again!
by E Verified Purchase
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Really good
This mascara is good and lengthens the eyelashes and gives volume. It arrived in a relatively large size when I ordered the small one, very worth it!
by Oriane Verified Purchase
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It’s not bad
They gave it to me in a promotion. It's not bad for everyday use, for more special occasions I prefer others
by Begoña Verified Purchase
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perfect mascara!
I love this mascara it’s really great and lengthening.
by Anastasia Verified Purchase
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meh
i honestly didn’t like it. it’s kinda sticky and it doesn’t give a voluminous effect nor it lengthens the lashes that much.
by alice Verified Purchase
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Ok, smudges
Makes my lashes look lengthy, but unfortunately it smudges
by Sarah Verified Purchase
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Mid
It makes your lashes look good if you comb the clumps out. It's so clumpy and the packaging is messy.
by romy Verified Purchase
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Seriously underperforms
Got the mini in a gift. Doesn't perform well, but layers can be added throughout the day without clumping.
by Monica
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There are better and affordable mascaras out there
Received in discovery goody bag. Is quite dry. I added many layers and doomed keep going without much effect. I prefer darker black. Maybe better for those who prefer a natural look as it didn't look like I was wearing any mascara. I will say though that I was able to layer later in the day.
by Monica
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