Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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31.60€
Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
31.60€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
The best for a reason
I understand why Olaplex is so loved, this has been the only purple shampoo that actually removes the brassy tones - it can be drying if you use it too often, but every second wash followed by a treatment or mask is great!
by Carla Verified Purchase
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Hard to rinse
After using this product I noticed my scalp had a purple residue for days, and left my scalp a little itchy. It did brighten my hair and got rid of brassiness.
by Grace Verified Purchase
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No yellow shampoo
It is a good shampoo for blonde hair but to be honest didn’t notice that much of a difference with other cheeper versions of purple shampoo’s
by dasha Verified Purchase
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Tones blonde very well
This shampoo is great for blondes as it really cuts the yellow tones- I tend to shampoo my hair with regular shampoo as it states and then I put the olaplex toning shampoo on like a mask and leave it on fir 10-15 minutes to really cut the yellow tones. Works fantastic:)
by Joanna Verified Purchase
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Quite drying
Unfortunately this was quite drying on the hair so won’t repurchase.
by Saartje Verified Purchase
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Olaplex nr4
This shampoo is good, I agree with other reviewers that it’s a bit on the drying side but I’ve yet to find a purple shampoo that isn’t. It’s really good at removing the brassy tones!
by T
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Okay
I don't think this is worth the price point. It works like any regular lilac shampoo. It does brighten my coloured hair but nothing exceptional.
by Sophie Verified Purchase
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Sucks the moisture out
I really wanted to love this product. But I absolutely hate this purple shampoo! I tried to give it a fair chance and used it three times but this honestly leaves my hair feeling like straw and I have to deep condition anytime I use it, it literally sucks the life out of my hair. I eventually threw it out.
by Chelsea Verified Purchase
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Okay product
Not a fan of purple shampoos in general, expected a bit more from olaplex, the shampoo does dry the hair but i guess thats inevitabe with purple shampoos.
by Gigi Verified Purchase
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Effective but drying
This works well on my highlighted hair but I do find it drying so need to follow with a hair mask. A little does go a long way and it is very pigmented so I don’t use it anywhere nearly as frequently as other more diluted purple shampoos so it is good value.
by MM Verified Purchase
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