Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
You'll earn 32 Status Points
31.60€
Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
31.60€
Customer Reviews
103
5
4
3
2
1
50
33
9
5
6
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
LOVE IT
I actually see the difference in my hair after using this! Works amazing and makes my hair lighter!
by Laura
Was this helpful?
Love It
I’ve been using Olaplex products for a while and I’m so happy they’ve come out with a purple shampoo. The way I use it is a little different. I combine this shampoo with a moisturising hair mask and I’ll leave it on for the day and then rinse it off when I wash my hair. It leaves my hair looking fresher and blonder. My hair isn’t stained blue afterwards. I do that once every two weeks. The rest of the time, I use it in conjunction with their regular shampoo. This blue shampoo doesn’t lather as well as the number4 and it does feel a little bit more drying. However, I still love it and will repurchase.
by Amy Verified Purchase
Was this helpful?
Decent
Decent blonde shampoo. Very gently on your hair. Must warm that it stains your nails, fingers and shower. Keep in mind you have to rinse very very thoroughly
by Orange Verified Purchase
Was this helpful?
Best purple shampoo - but rinse well!
I have blonde hair with highlights and sometimes have a dry, itchy scalp*. Over the years I have tried many purple shampoos and this is one of my favourites. I will use it every 2-3 washes and I love the result, plus: it doesn’t irritate my skin. But be warned: wash your hands after applying/rinsing and make sure to rinse your hair (and scalp!) well as it may stain if you do not rinse well. I will definitely repurchase this product. (*tip: THE INKEY LIST SALICYLIC ACID EXFOLIATING SCALP TREATMENT)
by Daniëlle Verified Purchase
Was this helpful?
Fab product
I have bought this before I am naturally grey and never had as many compliments about my hair since I used Olaplex I’m very happyÂ
by Joanne
Was this helpful?
Be careful of purple hair
I have white/silver grey hair. It’s an excellent shampoo but, leave it on too long, or use it too often and I have lilac purple hair!. The reason for 4* rating I love it but can’t use it too often as I don’t want purple hair, so I’ll have to buy the non-purple shampoo for the times I don’t use it.
by Ranfje
Was this helpful?
Scalp issues
I absolutely love what this did to my actual hair the day I washed it but oh my goodness the scalp irritation I experienced is dreadful and takes over 2 weeks to heal. Crawling itching, then sore raised spots on my scalp and back of neck where my hair touches. I’ be tried it twice and can’t risk it again. My scalp is pretty good normally
by Jo
Was this helpful?
Olaplex Magic
I love this product it keeps my blonde hair so bright and clean between colours. It's the best purple shampoo ever
by Andrea
Was this helpful?
Really does tone the brassiness down
This really does tone any brassy tones down in bleached blonde hair but i agree with other reviewers who said it doesn't lather much and doesn't seem to add much to the hair other than to act as a toner. I wouldn't use for every shampoo but maybe 1 in every 3?Although it is olaplex I am unsure of what is particularly special about it in relation to the olaplex system but in general I do rate olaplex products and there is no doubt that this does get rid of any brassiness.
by Gemma
Was this helpful?
Best Shampoo Ever
I wasn’t sure about this product at first due to the price point and trying olaplex for the first time but this is hands down the best shampoo I have ever used.  My hair feels and looks amazing after every wash!
by Amanda
Was this helpful?
Other Customers Bought
5
31.64€
209
31.60€
534
33.90€
195
31.60€
2034
25.90€
398
31.60€