Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
You'll earn 32 Status Points with this product
31.60€
Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together
This item
Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
31.60€
Other Customers Bought
5
31.64€
209
31.60€
551
33.90€
2232
RRP: 25.90€Current price: 19.43€
12
63.28€
403
31.60€
Customer Reviews
105
5
4
3
2
1
50
34
10
5
6
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really does tone the brassiness down
This really does tone any brassy tones down in bleached blonde hair but i agree with other reviewers who said it doesn't lather much and doesn't seem to add much to the hair other than to act as a toner. I wouldn't use for every shampoo but maybe 1 in every 3?Although it is olaplex I am unsure of what is particularly special about it in relation to the olaplex system but in general I do rate olaplex products and there is no doubt that this does get rid of any brassiness.
by Gemma
Was this helpful?
Best Shampoo Ever
I wasn’t sure about this product at first due to the price point and trying olaplex for the first time but this is hands down the best shampoo I have ever used.  My hair feels and looks amazing after every wash!
by Amanda
Was this helpful?
Buy it !!
I've have highlighted hair and have tried quite a few blonde toning shampoo's. This is the best by far even my hair dressers asked what I had used of my highlighted hair as they wasn't a trace of brassiness and I last had hair lighten 5 months ago. Highly recommend
by Michelle
Was this helpful?
Not for me
I only used this shampoo once and it stained my hair horribly. It gave it a green-ish tone and purple stains. It does stain your hands easily so make sure to wash them properly. Unfortunately after only one use, I have disposed of it in the rubbish and won’t buying it again. Just not for me..
by Daria
Was this helpful?
Recommend
I do love this but, if you don’t rinse throughly you will look like you have purple hair, and it stains your hands. Does maintain your colour thoughÂ
by Liz
Was this helpful?
Very nice product
I think is a lovely product and make the hair with beautiful tone. Just i notice if i use to often make little dry ends.but i am not so sure if is the shampoo or just my hair is colour and dry on the end. I recommend for sure
by Andreana
Was this helpful?
Ok
I’m still indifferent about this product. It does work but so does other purple shampoos I’ve used in the past at a fraction of the priceÂ
by Charlotte
Was this helpful?
Works really well
My blonde tones were looking very brassy and yellow, and this shampoo made them look a lot better. Will definitely buy again.
by gabrielle
Was this helpful?
Rather good
Brilliant on my greys. Makes them bright and shinyÂ
by David
Was this helpful?
Not impressed
I normally love olaplex products but im disappointed with this. I didnt see any real change to my hair, it left my hair so dry, it doesn't lather well either. The worst part is how dry it felt. I won't repurchase.
by Karen
Was this helpful?