Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Air Dry Foam (120ml), a curl-enhancing foam that defines your natural wave pattern while also taming flyaways and moisturising thirsty tresses.
Want to achieve that salt-infused, beachy hair look from the comfort of your own home? Look no further than OUAI's Air Dry Foam (120ml).
Ideal for naturally wavy hair, this time-saving foam lets you skip the hot tools for air dried waves and curls (without going to the seaside). Bursting with nutrient-rich extracts, it calls on hydrating kale protein, carrot protein and panthenol to nourish and strengthen strands, adding touchable texture... without the crunch. Your locks will appear smooth and defined with a natural finish that'll make your curling wand jealous.
Aqua (Water, Eau), Cyclopentasiloxane, Cetearyl Alcohol, Quaternium-91, Parfum (Fragrance), Phenoxyethanol, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Hydrolyzed Rhodophyceae Extract, Tamarindus Indica Extract, Panthenol, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Arginine, Aspartic Acid, Pca, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Sodium Hyaluronate, Histidine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetrimonium Chloride, Glycerin, Dipropylene Glycol, Polysilicone-29, Behentrimonium Chloride, Myristyl Myristate, Silicone Quaternium-16, Leuconostoc/Radish Root Ferment Filtrate, Butylene Glycol, Undeceth-11, Butyloctanol, Guar Hydro- Xypropyltrimonium Chloride, Undeceth-5, 3-O-Ethyl Ascorbic Acid, Sodium Pca, Sodium Lactate, Phenylalanine, Disodium Edta, Citric Acid, Citronellol, Geraniol, Alpha-Isomethyl Ionone, Cinnamyl Alcohol, Citral, Linalool, Hydroxycitronellal, Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Squeeze out excess water from freshly cleansed hair. Begin with three pumps, scrunching into hair. Leave hair to air dry.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not sure yet
I have only used this during the summer but to be honest it does not help with frizz and feels a bit off on my wavy hair. However, I am going to continue using it and see if anything changes.
by Ana Verified Purchase
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Fine
It works fine, but it‘s nothing special in my opinion. A bit oberpriced for what it is.
by Sara Verified Purchase
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Good
I love this air dry foam. It makes nice decent waves.
by katjamunich Verified Purchase
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effortless
This makes my wavy hair quite curly without any affort. It is not drying out my hair. I love this foam. Perfect for effortless summer hair.
by Leen Verified Purchase
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unsure
It seems you need to apply quite a bit to see the difference on longer hair. Good for a quick and simple bangs styling tho
by d Verified Purchase
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Will nor repurchase
Not sure it does anything for my fine and straight hair
by Mariia
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Excellent product
It is a brilliant product that works well. Makes my wavy hair look nice, it is a small bottle though and pretty expensive for the amount you get
by T Verified Purchase
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Not for me
It honestly didn’t do anything for my hair. My hair was still frizzy and a bit tacky too after applying it and letting it air dry. Wouldn’t buy again
by Elene Verified Purchase
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Its good but not great
Its a good hairfoam but didnt give me the effect i had hoped for. I have fine curly hair and i like using a lightweight foam… its doing its job but its not better than some cheaper options from the drugstore
by Sarah Verified Purchase
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Not great
Really wanted this foam to work but didn’t do anything for me. I have wavy (not curly) hair so that might be the reason it didn’t do anything for me. Left my hair very frizzy looking :(
by ED Verified Purchase
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